Responsibilities

• Own the competitive intelligence engine: research plan, sources, distillation, distribution cadence, and governance of the competitor hub.
• Develop competitive positioning and messaging, drive sales enablement, and build resources including battle cards, deep dives, and objection handling guides.
• Produce high‑impact assets: battle cards, first‑call guides, objection handling, proof points, ROI/TCO calculators, executive summaries, and change management frameworks.
• Create and maintain accredited ROI assets including calculators, business case templates, value realization frameworks, and re-purposable statistics for Sales and CS.
• Partner with Sales Enablement to drive adoption through trainings, office hours, certifications, and deal‑desk support.
• Run competitive campaigns and moments in market tied to launches, announcements, and category conversations.
• Design and operate a Win/Loss program across segments, instrumented via Salesforce and Gong, with quarterly readouts and recommendations.
• Develop AI value messaging and proof points for B2B audiences; enable teams to articulate AI ROI and differentiation.
• Build change management narratives and enterprise maturity models that help buyers understand transformation paths.
• Establish and run "Industry Trends" sessions for Sales to build category expertise and conversation starters.
• Track and report impact on win rate, deal velocity, competitive displacement, content adoption, and influenced ACV.