Responsibilities

• Own the competitive intelligence engine: research plan, sources, distillation, distribution cadence, and governance of the competitor hub.
• Develop competitive positioning and messaging, drive sales enablement, and build resources including battle cards, deep dives, and objection handling guides.
• Produce high‑impact assets: battle cards, first‑call guides, objection handling, proof points, ROI/TCO calculators, executive summaries, and change management frameworks.
• Create and maintain accredited ROI assets including calculators, business case templates, value realization frameworks, and re-purposable statistics for Sales and CS.
• Partner with Sales Enablement to drive adoption through trainings, office hours, certifications, and deal‑desk support.
• Run competitive campaigns and moments in market tied to launches, announcements, and category conversations.
• Design and operate a Win/Loss program across segments, instrumented via Salesforce and Gong, with quarterly readouts and recommendations.
• Develop AI value messaging and proof points for B2B audiences; enable teams to articulate AI ROI and differentiation.
• Build change management narratives and enterprise maturity models that help buyers understand transformation paths.
• Establish and run "Industry Trends" sessions for Sales to build category expertise and conversation starters.
• Track and report impact on win rate, deal velocity, competitive displacement, content adoption, and influenced ACV.

Requirements

• 6+ years in B2B product marketing with meaningful ownership of sales enablement, competitive intelligence, and business value strategy.
• Demonstrated success building competitive programs, ROI frameworks, and enablement assets that move win rates and deal velocity.
• Ability to translate technical capabilities into crisp differentiation, quantified business value, and executive‑level business cases.
• Exceptional storytelling, writing, and live enablement skills for executive and practitioner audiences.
• Strong cross-functional leadership with Sales, CS, Product, Demand Gen, RevOps.
• Analytical and systems mindset; comfortable instrumenting, measuring, and iterating programs across multiple workstreams.
• You don’t need to be an AI expert, but you’re curious and willing to adopt AI tools to work smarter and deliver better results.

Preferred

• Experience in work management, collaboration, knowledge management, or adjacent categories.
• Familiarity with building ROI/TCO models and conducting executive value assessments.
• Hands‑on experience running Win/Loss and using tools like Salesforce, Gong, and other competitive enablement platforms.