Enterprise Marketing Manager

Responsibilities

• Develop and own integrated marketing plans, including value propositions, positioning, messaging, and buyer personas, aligned to business and revenue goals.
• Lead multi-channel and account-based campaigns that build demand, and partner with Sales and Market Development to convert leads into qualified opportunities.
• Support product launches with Product Line Management and Market Development, creating launch materials and sales enablement content for consistent execution across regions.
• Serve as the marketing subject matter expert, building market intelligence from customer engagement and competitive analysis and representing Corning at trade shows, conferences, and customer meetings.
• Define and track KPIs, use performance analytics to refine campaigns and reallocate investment, and present results to leadership.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Engineering, or a related field
• 7+ years of progressive experience in marketing, product marketing, market development, commercialization, or related business functions
• Experience developing strategic marketing plans and executing integrated campaigns
• Experience translating technical and market insights into marketing strategies within a matrixed organization
• Experience using performance analytics to evaluate and refine marketing campaigns

Preferred

• - MBA or advanced business degree
• - Experience in technology, telecommunications, manufacturing, or industrial markets
• - Global or regional marketing experience
• - Experience marketing technical or engineered products

Benefits

• - Company-wide bonuses and long-term incentives align with key business results and ensure you are rewarded when the company performs well. When Corning wins, we all win.
• - As part of our commitment to your financial well-being, we provide a 100% company-paid pension benefit with fixed contributions that grow throughout your career. Combined with matching contributions to your 401(k) savings plan, Corning’s total contributions to your retirement accounts can reach between 7% and 12% of your pay, depending on your age and years of service.
• - Our health and well-being benefits include medical, dental, vision, paid parental leave, family building support, fitness, company-paid life insurance, disability, disease management programs, paid time off, and an Employee Assistance Program (EAP) to support you and your family.
• - Getting paid for our work is important, but feeling appreciated and recognized for those contributions motivates us much more. That’s why Corning offers a recognition program to celebrate successes and reward colleagues who make exceptional contributions.