Responsibilities

• Own and scale key non-paid channels (email, webinars, and direct mail) with a focus on engaging enterprise accounts
• Plan and execute end-to-end demand generation campaigns tailored to the Enterprise segment, ensuring alignment to business goals and sales priorities
• Measure, analyze, and optimize campaign performance using data to continuously improve pipeline generation and efficiency
• Develop and run intent and interest based programs in close partnership with Sales to engage, nurture, and progress high value accounts
• Partner with content marketing to activate compelling, targeted content that resonates with enterprise buyers
• Collaborate cross-functionally with Sales, Marketing, and RevOps to ensure integrated, cohesive demand generation efforts and strong alignment across the funnel

Requirements

• 4+ years of experience in demand generation, campaign execution, or lifecycle marketing within B2B SaaS
• Proven experience planning and executing multi-channel campaigns that drive qualified pipeline
• Hands-on experience with modern GTM and demand generation tools such as Clay, CommonRoom, Sequel, HubSpot, or similar platforms
• Strong cross-functional collaboration skills and ability to partner effectively with Sales, Marketing, and RevOps
• Excellent project management skills with strong attention to detail and ability to manage multiple priorities simultaneously
• Data-driven mindset with experience measuring campaign performance and optimizing based on results
• Ability to thrive in a fast-paced, high-growth environment with shifting priorities and tight deadlines

Preferred

• Experience supporting enterprise or strategic account segments in B2B SaaS
• Familiarity with account-based marketing (ABM) and intent-driven campaign strategies
• Experience partnering closely with enterprise sales teams on pipeline generation initiatives
• Experience operating in high-growth or scaling startup environments