Engagement Marketing Manager

New York City, NY (Hybrid)

$103K/yr – $170K/yrMid Level5+ years expFull time

Posted 1 day ago

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Job Summary

Own end-to-end engagement, lifecycle, and service marketing programs while coordinating cross-functional initiatives, optimizing customer journeys, and driving measurable audience impact.

Own engagement programs and annual marketing plans
Coordinate cross-functional initiatives with Product, Sales, Digital, Operations, and Compliance
Analyze results and optimize campaigns

Job Description

Responsibilities

Execute customer engagement, service marketing, and lifecycle marketing programs aligned to enterprise marketing priorities.
Support the activation of customer journey initiatives, retention programs, loyalty efforts, and service communications across channels.
Partner with the Head of Engagement & Services Marketing to operationalize engagement strategies and annual marketing plans.
Coordinate cross-functional marketing initiatives with Product, Sales, Digital, Operations, Communications, Compliance, and Customer Experience teams.
Develop and manage customer-facing communications including email campaigns, digital content, educational resources, service materials, and promotional assets.
Support audience segmentation, targeting, and personalization efforts to improve customer relevance and engagement.
Leverage customer insights, VOC data, market research, and performance analytics to optimize campaign effectiveness.
Manage campaign execution timelines, workback schedules, approvals, and stakeholder communications.
Monitor and report on campaign performance, engagement metrics, and business outcomes; recommend optimization opportunities.
Ensure all marketing activities adhere to regulatory, brand, compliance, and governance requirements.

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field.
5-8 years of marketing experience, preferably in financial services, insurance, wealth management, or related industries.
Experience executing customer engagement, retention, loyalty, lifecycle, or service marketing programs.
Strong project management skills with the ability to manage multiple priorities and stakeholders.
Working knowledge of marketing automation, CRM, email marketing, digital channels, and analytics platforms.
Data-driven mindset with experience analyzing results and recommending optimizations.
Strong communication and collaboration skills across cross-functional teams.
Customer-centric orientation with a passion for improving customer experiences.

Guardian Life Insurance

Guardian Life Insurance Limited started its business activities from 1st January 2014 and has already achieved good reputation in the insurance industry and is looking to grow further in the coming years. The paid up capital of the company is 33.67 Crore and authorized capital is set at 200 Crore. Guardian Life Insurance Limited is striving to ensure trust in the hearts of our stakeholders through good governance. Guardian Life Insurance Limited has started its journey with the promise of helping build a better and more secured future for our valuable customers by providing them with world class insurance products and excellent customer service. The company utilizes a dynamic and caring knowledge-driven workforce coupled with the latest in technology in order to exceed the valued customers’ expectations. Innovation, proper risk management and prudent investment mechanisms are our tools in ensuring maximum financial benefits for our customers.

Founded in 2014

Dhaka, Dhaka, BGD

443 employees

guardianlife.com.bd