Responsibilities

• Own the marketing strategy and outcomes for deepening engagement across our products and driving banking adoption, end-to-end. Define the opportunity landscape, design the strategy, and deliver against measurable business impact across retention and gross profit
• Design and run multi-quarter programs, including the benefit-messaging systems that connect our spending, savings, and lending products, and the portfolio of incentives that compound customer value
• Partner with Product on offers, eligibility-based prompts, and other levers where execution lives across teams. Bring the marketing lens and strategic framing to that work, even when you don't directly own the surface
• Build an opportunity framework for your area: eligible audiences, threshold cohorts, benefit-by-benefit sizing, contextual trigger mapping
• Run rigorous experimentation across the highest-leverage levers (audience segmentation, threshold messaging, benefit positioning, incentive design) and apply insights systematically across the program portfolio
• Self-serve performance analysis: sizing programs, building impact models, and diagnosing what's working without reliance on dedicated analytical partners. Data modeling intuition and opportunity sizing are core to this role
• Push the frontier on AI decisioning and automation, and help define how customer programs evolve as AI moves further into the comms decisioning layer
• Influence cross-functional strategy across Product, Analytics, Martech, Creative, and Brand, operating as a true peer of these teams, not a downstream of them. Own the marketing point-of-view across the entire product deepening and banking adoption portfolio