Responsibilities

• Build and own email and SMS strategy for premium luxury DTC fashion clients
• Write copy that sounds like the brand, not like a newsletter blast
• Design emails in Klaviyo that are on brand, mobile first and built to convert
• Set up and optimize flows including welcome, abandoned cart, post purchase, win back and more
• Analyze performance in Klaviyo weekly and translate the data into clear next steps
• Manage segmentation so every send reaches the right people with the right message
• Run structured A/B tests on subject lines, content and send times and actually use the results

Requirements

• Must Have: Fashion or apparel DTC experience specifically.
• 2+ years running email for DTC or ecommerce brands with real revenue results to show for it
• End to end Klaviyo proficiency including flows, segments, campaigns and analytics
• Strong copywriting skills with a portfolio that shows you can write for premium or luxury brands
• Email design skills with a clean, editorial aesthetic
• Data driven mindset. You know what the numbers mean and you know what to do about them
• Experience working across multiple brands or clients at the same time

Preferred

• SMS strategy and execution experience
• Familiarity with tools like Triple Whale or Northbeam for revenue attribution
• AI tool usage in your copy or workflow process