Responsibilities

• Develop and implement integrated email and SMS marketing strategies targeting various stakeholder groups, including donors, families, scholarship applicants, and partner schools, across different stages of engagement such as acquisition, cultivation, retention, and major gifts.
• Create compelling, on-brand copy for emails and SMS messages, including attention-grabbing subject lines, concise content, calls-to-action, and personalized messaging designed to inspire donations, applications, event participation, and sharing.
• Manage audience segmentation within ActiveCampaign, maintaining clean lists, building targeted segments based on criteria like giving history, geography, engagement, and application status, while ensuring compliance with CAN-SPAM, GDPR, TCPA, and other regulations.
• Design, test, and deploy campaigns using ActiveCampaign’s tools, including responsive templates, automation workflows (welcome series, donation acknowledgments, impact updates, year-end appeals, urgent fundraising pushes), A/B testing, personalization, dynamic content, and multi-channel sequences.
• Coordinate with web development teams to ensure contact forms are integrated with ActiveCampaign for effective lead capture and conversion.
• Develop and optimize subscriber marketing funnels to enhance engagement and conversion rates.
• Lead SMS strategy development, including obtaining and validating opt-ins, managing consent and opt-outs, and automating STOP handling.
• Execute high-engagement SMS broadcasts and MMS campaigns with images for added impact, including urgent fundraising appeals, event reminders, real-time updates, text-to-give initiatives, and two-way communication for supporter interaction.
• Monitor deliverability, set quiet hours, and analyze open and response rates to maximize timely engagement without overwhelming supporters.
• Work closely with organizational partners, state teams, development, scholarship programs, and external vendors to ensure cohesive messaging and campaign execution.