Email & SMS Marketing Manager — U.S. & Canada

Responsibilities

• Own the U.S. and Canada email and SMS calendar, aligning collection launches, brand stories, product priorities, store events, and retention initiatives.
• Manage campaigns end to end, including concept development, copy and design, segmentation, campaign building, quality assurance, scheduling, deployment, and reporting.
• Personally operate marketing platforms to build and launch campaigns, coordinating with HQ and agencies where needed.
• Adapt global campaigns for local audiences while maintaining a consistent brand voice and visual identity.
• Manage communication frequency across scheduled campaigns and automated journeys.
• Use Figma to map email sequences and customer journeys, showing entry points, message timing, decision branches, and the purpose of each communication.
• Create email wireframes, layouts, and polished designs that translate brand storytelling into clear, engaging customer experiences.
• Develop reusable email templates and components to improve design consistency and production efficiency.
• Apply strong visual hierarchy, typography, imagery, and calls to action while maintaining the aesthetic standards of a luxury brand.
• Design for mobile readability, accessibility, and the practical requirements of email production.

Requirements

• Minimum 3-4 years of experience specifically in email marketing, CRM campaign execution, or lifecycle marketing for consumer brands; ideally 3–6+ years of directly relevant experience.
• Proven ownership of a brand’s email program, including recurring campaigns and automated flows, with hands-on responsibility from planning through deployment and optimization.
• Experience personally building and executing SMS marketing campaigns.
• Strong design background and advanced proficiency in Figma, demonstrated through email wireframes, campaign designs, reusable templates, and customer journey maps.
• Hands-on experience with platforms such as Salesforce Marketing Cloud, Klaviyo, and Mailchimp, plus SMS platforms such as Attentive. Direct campaign-building experience is required.
• Proven ability to independently set up and troubleshoot automated email flows, including triggers, segmentation, timing, branching, and exclusions.
• Strong understanding of email design principles, mobile layouts, visual hierarchy, and platform production requirements.
• Ability to analyze campaign performance and use testing to improve results.
• Practical knowledge of deliverability, list hygiene, personalization, and consent management.
• Strong copy judgment and the ability to balance luxury brand storytelling with commercial objectives.

Preferred

• In-house email marketing experience with a fashion, luxury, beauty, or lifestyle brand.
• Direct experience with Salesforce Marketing Cloud.
• Working knowledge of HTML/CSS for email troubleshooting and template adjustments.
• Experience collaborating with global headquarters and supporting U.S. and Canadian markets.
• Experience building loyalty programs or campaigns that connect e-commerce and physical retail.