Responsibilities

• Plan, build, QA, and launch email and SMS campaigns from start to finish.
• Manage the campaign calendar in coordination with promotional, inventory, and merchandising priorities.
• Write strong subject lines, email copy, SMS messaging, and calls to action.
• Build appropriate customer segments and audiences in Klaviyo.
• Monitor deliverability, engagement, list health, and campaign accuracy.
• Manage and improve automated flows including welcome, abandonment, post-purchase, replenishment, and win-back.
• Build practical customer segments based on behavior, purchase history, engagement, and product affinity.
• Identify opportunities to increase repeat purchases and improve customer retention.
• Work with e-commerce leadership to turn products, seasonal events, inventory opportunities, and promotional priorities into effective campaigns.
• Create or adapt clean email graphics, banners, and product cards using established brand standards.

Requirements

• 2–4+ years of hands-on email, SMS, CRM, retention, or e-commerce marketing experience.
• Experience building and launching campaigns in Klaviyo, Listrak, or a similar platform.
• Strong marketing copywriting skills.
• Experience with e-commerce campaigns, promotions, or merchandising.
• Understanding of customer segmentation, automated flows, and lifecycle marketing.
• Experience with A/B testing and basic performance analysis.
• Ability to create or adapt clean marketing assets using Canva, Figma, Adobe Creative Suite, or similar tools.
• Strong organizational skills, attention to detail, and QA discipline.
• Ability to independently take a campaign from brief through launch.

Preferred

• Experience working with a large or complex product catalog.
• Familiarity with firearms, magazines, ammunition, accessories, or firearm-industry terminology.
• Experience with DTC or product-heavy e-commerce businesses.
• Experience with promotional or lifecycle calendar planning.

Benefits

• Employee discount
• Health insurance
• Paid time off