Responsibilities

• Manage end‑to‑end email and SMS campaigns for MSC Cruises’ Canadian market: strategy, build, QA, scheduling, deployment, and post‑send analysis.
• Lead segmentation, targeting and personalization efforts to maximize engagement and conversion across lifecycle and promotional campaigns.
• Build, maintain and optimize Marketo programs, templates, and automation flows; ensure data integrity and deliverability best practices.
• Develop test plans (A/B and multivariate), analyze results, and apply learnings to improve performance.
• Produce clear campaign reporting and actionable insights for stakeholders (open, CTR, conversion, revenue, deliverability metrics).
• Translate and adapt English marketing copy into professional French (and proofread French content), ensuring cultural relevance and brand voice consistency in French‑Canada.
• Coordinate with creative, CRM, analytics, and regional teams to align on timing, offers, and cross‑channel messaging.
• Maintain compliance with Canadian and U.S. email/SMS regulations (CASL, TICO, CAN‑SPAM), privacy policies and internal guidelines.
• Provide strategic recommendations for list growth, automation, channel integration, and lifecycle orchestration.

Requirements

• 5+ years of hands‑on email marketing experience, preferably in travel, hospitality, or e‑commerce.
• Deep, demonstrable experience with Marketo (programs, tokens, triggers, Smart Campaigns, templates).
• Practical experience with SMS platforms, specifically Attentive, and integrating SMS into lifecycle campaigns.
• Strong analytical skills and experience with campaign reporting, A/B testing, and optimization.
• Fluent in English and French, with proven ability to translate and localize marketing copy for French‑Canada.
• Excellent attention to detail and QA skills (HTML/email rendering across clients, link tracking, personalization tokens).
• Knowledge of email deliverability best practices and regulatory compliance (CASL, CAN‑SPAM, TCPA).
• Ability to work onsite in Miami 4 days per week; available to start in March.
• US Passport or US Permanent Resident
• MSC Cruises is an E-Verify employer

Preferred

• Experience with CRM systems and data segmentation.
• Familiarity with Google Analytics or other analytics platforms for campaign attribution.
• Experience working with North American / Canadian markets and cultural nuances.