Responsibilities

• overseeing the day-to-day execution, organization, and optimization of the email channel.
• managing the email marketing roadmap, automation and triggered email initiatives, coordinating campaign execution, and monitoring channel performance and reporting.
• evolving the email program through process improvements, testing, platform optimization, and data-driven insights, while ensuring accurate and timely deployment of campaigns across the customer lifecycle.
• Mentor and develop junior team members, fostering a collaborative environment that encourages professional growth.
• Manage recurring email performance reporting and provide actionable insights to guide campaign, merchandising, and marketing decisions.
• Oversee the day-to-day execution of email campaigns to ensure alignment with brand standards, promotional priorities, and deployment schedules.
• Maintain a centralized marketing calendar across all channels to align email initiatives with product launches, promotions, and broader company objectives.
• Provide backup support for campaign setup, QA, testing, and deployment during peak periods or team absences to ensure operational continuity.
• Facilitate weekly email team meetings to streamline workflows, resolve production bottlenecks, and support creative review processes.
• Drive ongoing optimization of email marketing platforms, automation processes, testing initiatives, and operational workflows.

Requirements

• Minimum 5+ years of experience in email marketing or digital marketing operations.
• Strong experience planning, building, testing, and deploying email campaigns within email service providers (ESPs) such as Salesforce Marketing Cloud, Klaviyo, Mailchimp, or similar platforms.
• Experience supporting high-volume email campaign execution, automation initiatives, QA processes, deployment scheduling, and cross-functional coordination.
• Ability to analyze email performance metrics and translate insights into actionable recommendations.
• Experience supporting platform optimization efforts, automation processes, testing initiatives, and evaluation of new email marketing tools and capabilities.
• Working knowledge of email deliverability best practices, inbox placement trends, and evolving email marketing industry standards.
• Strong organizational and project management skills with the ability to manage multiple campaigns, priorities, and deadlines simultaneously.
• Ability to mentor and develop team members while fostering a collaborative and accountable work environment.
• Strong communication and interpersonal skills with the ability to work effectively across departments.
• Detail-oriented with a strong focus on accuracy, workflow efficiency, campaign execution, and operational excellence.

Preferred

• experience with AI-driven capabilities in email marketing
• leadership/mentorship experience (bonus)

Benefits

• comprehensive benefits package including paid vacation, health and dental insurance, 401(k) and profit sharing, flexible schedules, and a friendly work environment.