Responsibilities

• Serve as a key operational lead within the email marketing department, overseeing the day-to-day execution, organization, and optimization of the email channel.
• Manage the email marketing roadmap, automation and triggered email initiatives, coordinating campaign execution, and monitoring channel performance and reporting.
• Evolve the email program through process improvements, testing, platform optimization, and data-driven insights, while ensuring accurate and timely deployment of campaigns across the customer lifecycle.
• Mentor and develop junior team members, fostering a collaborative environment that encourages professional growth.
• Manage recurring email performance reporting and provide actionable insights to guide campaign, merchandising, and marketing decisions.
• Oversee the day-to-day execution of email campaigns to ensure alignment with brand standards, promotional priorities, and deployment schedules.
• Maintain a centralized marketing calendar across all channels to align email initiatives with product launches, promotions, and broader company objectives.
• Provide backup support for campaign setup, QA, testing, and deployment during peak periods or team absences to ensure operational continuity.
• Facilitate weekly email team meetings to streamline workflows, resolve production bottlenecks, and support creative review processes.
• Drive ongoing optimization of email marketing platforms, automation processes, testing initiatives, and operational workflows.
• Serve as the primary point of contact for ESP platforms and related third-party email marketing vendors and tools.
• Own the email merchandising strategy, including guidelines, product selection, and design approvals.
• Execute A/B testing initiatives and lead optimization efforts related to subject lines, creative assets, deployment timing, engagement performance, and emerging email marketing technologies, including AI-driven capabilities.
• Support the growth and evolution of lifecycle marketing programs and automated customer journeys.
• Collaborate with cross-functional teams including Marketing, Creative, Merchandising, eCommerce, and IT to ensure successful campaign execution and continuous improvement of the email channel.

Requirements

• Minimum 5+ years of experience in email marketing or digital marketing operations.
• Strong experience planning, building, testing, and deploying email campaigns within ESPs such as Salesforce Marketing Cloud, Klaviyo, Mailchimp, or similar platforms.
• Experience supporting high-volume email campaign execution, automation initiatives, QA processes, deployment scheduling, and cross-functional coordination.
• Ability to analyze email performance metrics and translate insights into actionable recommendations.
• Experience supporting platform optimization efforts, automation processes, testing initiatives, and evaluation of new email marketing tools and capabilities.
• Working knowledge of email deliverability best practices, inbox placement trends, and evolving email marketing industry standards.
• Strong organizational and project management skills with the ability to manage multiple campaigns, priorities, and deadlines simultaneously.
• Ability to mentor and develop team members while fostering a collaborative and accountable work environment.
• Strong communication and interpersonal skills with the ability to work effectively across departments.
• Detail-oriented with a strong focus on accuracy, workflow efficiency, campaign execution, and operational excellence.
• Proficiency in Microsoft Office applications, particularly Excel.
• Bachelor’s Degree in Marketing, Business, or a related field, or equivalent professional experience.

Preferred

• Experience mentoring and developing team members.

Benefits

• The available position is Full-Time and includes benefits for candidates located in the following states: NJ/NY/CT/FL. If you reside outside these states, you will not be eligible for benefits.