Responsibilities

• developing and executing email marketing campaigns
• managing marketing automation tools
• driving lead generation through effective strategies
• optimizing email performance
• customer segmentation
• analyzing campaign metrics
• contributing to the broader digital marketing strategy to enhance customer engagement and achieve business goals

Requirements

• Experience with marketing automation platforms and tools, including Photoshop, basic HTML5 coding, Listrak, Google Docs, Google Data Studio, Google Optimize, and knowledge of opt-in/opt-out practices
• Strong skills in marketing and lead generation strategies
• Expertise in B2C and ecommerce marketing
• Excellent project management and organizational abilities
• Analytical mindset with a proven ability to interpret data and make data-driven decisions
• Strong written and verbal communication skills
• Proficiency in digital marketing, including email campaign development and performance analytics
• Familiarity with Customer Relationship Management (CRM) systems
• Experience with ESP back-end to schedule, create, deploy and report on email campaigns
• Bachelor’s degree in marketing, communications, or a related field preferred with 5 or more years of proven experience in B2C email marketing in the ecommerce industry

Preferred

• Experience in a media or content-driven organization is a plus