Responsibilities

• Works with the CRM Manager to execute email, direct mail, and SMS campaigns for new and existing brands to grow target market share, increase sales revenue, attract new guests, increase guest retention, and enhance upsell/cross-sell opportunities.
• Executes, measures and reports on communication campaigns efficacy across Turning Stone Enterprises brands. Identify and report out which campaigns encourage guest retention, guest loyalty and guest spend.
• Assists the CRM Manager with Guest Journey Mapping analyzing touchpoints and leveraging cross-marketing, upsell strategies.
• Works closely with all departments to ensure campaigns work effectively.
• Creates and optimizes landing pages for email marketing campaigns.
• Ensures the database is segmented effectively for targeted marketing activities.
• Deploys testing strategies for email, direct mail, and SMS campaigns and report out on the most effective approach for Turning Stone Enterprises.
• Crafts and deliver reporting analyses, along with opportunistic recommendations, to marketing leadership.
• Maintains external professional relationships to assure specialized expertise and development.
• Other duties as assigned.