Responsibilities

• Execute multiple aspects of email campaigns including planning, development, proofing, deployment and measurement.
• Support the email production process, ensuring all emails are accurate and performant.
• Conduct quality assurance testing on email messages; ensure tracking links, images, subject lines, and segmentation lists function properly; verify that email renders correctly across various email clients.
• Collaborate with key stakeholders including digital marketing, creative services, marketing analytics, and marketing operations to ensure that outcomes and deliverables meet spec and satisfy important needs of the business.
• Partner with creative services to develop campaign and creative concepts, representing the needs of the email channel.
• Participate in email experimentation from hypothesis to execution and measurement.
• Conduct extensive testing and analysis of email marketing efforts such as creative layout testing, copy testing, and segmentation testing to develop best practices.
• Identify opportunities for cross-channel integration between email and other marketing channels.
• Support similar one-to-one marketing automation efforts including SMS and push.
• Consult with business stakeholders regarding email best practices.

Requirements

• Bachelor’s Degree or higher in Business, Marketing, or Advertising
• 1+ years of professional experience in email marketing.
• Minimum 2 years of experience in marketing and/or advertising
• Demonstrated proficiency in crafting concise and compelling email content, including impactful subject lines that optimize open rates and engagement metrics.
• Demonstrated ability to manage multiple projects, priorities, responsibilities, with both agility & precision
• Excellent organizational skills and a process-oriented mindset.
• Advanced knowledge and understanding of email marketing and compliance best practices.
• Knowledge and familiarity with HTML , CSS , and JavaScript development for email.

Preferred

• Experience or familiarity with Blueshift email marketing platform.
• Experience with Push Notification and SMS marketing channels.
• Experience integrating email programs with other direct channels including but not limited to direct mail, search, display, and social media.
• Knowledge and familiarity with Liquid development for email.