Email Marketing Specialist

Responsibilities

• Execute and schedule email and lead nurture campaigns in Marketo and other approved platforms, coordinating assets and targeting across brands and departments.
• Create and build emails using tools such as Knak or comparable platforms, translating campaign briefs into brand-aligned copy, layouts, reusable templates and dynamic content.
• Own day-to-day email campaigns from brief to launch, prioritizing requests, coordinating timelines and stakeholder feedback, and delivering to agreed scope and quality.
• Maintain the email and SMS production calendar; track project status and metrics, and escalate delivery risks or capacity constraints to the Demand Generation Manager.
• Quality-check emails and SMS messages for copy, links, personalization, accessibility, mobile rendering, audience selection and tracking before launch.
• Develop and implement the SMS marketing strategy, including campaign planning, audience segmentation, messaging, scheduling and testing . Monitor performance and find opportunities to drive fan engagement and conversion.
• Maintain audience segmentation, list hygiene and suppression rules across email and SMS; partner with BI and CRM teams to align targeting with reliable data and campaign objectives.
• Build and maintain nurture programs and customer journey automations; apply A/B testing and personalization to improve engagement and conversion.
• Troubleshoot campaign issues, monitor deliverability and follow applicable email and SMS compliance requirements (including consent, opt-out and carrier standards) and platform standards.
• Report campaign results, recommend optimizations and maintain documentation, templates and workflows that improve repeatability and efficiency.

Requirements

• Have experience creat ing , edit ing and executing email marketing campaigns, including developing brand-aligned email copy , layouts and content using tools such as Knak or comparable platforms.
• Hands-on experience with marketing automation platforms, including campaign setup, scheduling, nurture programs and personalization .
• Working knowledge of SMS marketing strategy and execution, including campaign development, audience segmentation, subscriber management, performance measurement and compliance best practices.
• Skill in coordinating competing deadlines, approvals and campaign details across internal teams and external partners.
• Knowledge of audience segmentation, list hygiene, email compliance and deliverability practices, including SPF, DKIM and DMARC.
• Ability to interpret campaign data, design meaningful tests and translate results into practical improvements.
• Ability to troubleshoot email formatting and campaign logic, learn new tools and document repeatable processes.
• An adaptable, curious mindset and a desire to learn new tools, improve processes and find more effective ways to engage audiences.

Preferred

• Working know ledge of HTML/CSS for email formatting and troubleshooting.
• Experience using SQL and Excel for extracting and segmenting data.
• Experience using Marketo, or Marketo Certifications.

Benefits

• Salary Range: $65,000 - $70,000 annually
• Competitive Healthcare Coverage
• Retirement Plan
• Paid Maternal & Parental Leave
• Flexible Time Off (3 weeks + 11 holidays)
• Wellness Perks
• Tuition Reimbursement
• Free Parking + Discounted Mass Transit Passes
• Discounted & Complimentary Tickets
• Ongoing Learning & Development