Responsibilities

• Develop and execute comprehensive email marketing strategies aligned with business goals, including campaign planning, scheduling, and execution.
• Manage customer segmentation processes to ensure targeted messaging that resonates with diverse audience groups.
• Design visually engaging email templates using Adobe Photoshop and HTML/CSS coding to enhance user experience.
• Utilize email marketing software such as Mailchimp, Salesforce Marketing Cloud, Pardot, HubSpot, or similar tools to automate campaigns and streamline workflows.
• Conduct A/B testing and marketing controlled experiments research to identify the most effective messaging, subject lines, and design elements.
• Monitor digital marketing performance metrics using web analytics reporting tools like Google Analytics and HubSpot to evaluate campaign success.
• Implement marketing automation tools for personalized customer journeys, lead nurturing, and timely follow-ups.
• Perform email marketing analysis to derive insights that inform future strategies and improve ROI.
• Collaborate with cross-functional teams on web analytics reporting, copywriting, lead segmentation, and project management initiatives.
• Stay current on industry trends in digital marketing performance monitoring, email content marketing, and marketing automation best practices.

Requirements

• Proven experience in email marketing strategy development and execution within a digital marketing environment.
• Strong proficiency with email marketing software such as Mailchimp, Salesforce Marketing Cloud, Pardot, or HubSpot.
• Skilled in customer segmentation techniques for targeted campaigns that maximize engagement.
• Hands-on experience with HTML and CSS for customizing email templates; familiarity with Adobe Photoshop is a plus.
• Knowledge of web analytics tools like Google Analytics or HubSpot for tracking campaign performance and user behavior insights.
• Experience conducting A/B testing and analyzing results to optimize email campaigns effectively.
• Familiarity with CRM platforms such as Salesforce or Pardot for managing leads and automating outreach efforts.
• Ability to interpret data from various sources to inform decision making in digital marketing strategies.
• Strong copywriting skills tailored for email content marketing that drives action and engagement.

Benefits

• Dental insurance
• Flexible schedule
• Health insurance
• Paid parental leave
• Paid time off
• Parental leave
• Work from home