Email Marketing Specialist

Indianapolis, IN (Unknown)

$55K/yr – $60K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Drive multi-channel demand and lifecycle marketing by crafting HubSpot-driven campaigns, automations, and content that move leads through the funnel while aligning with sales for better handoffs and reporting.

  • HubSpot-driven Campaigns: design and optimize automated workflows, lead nurturing, and lifecycle automations to improve engagement and conversions.
  • Campaign Execution & Analytics: build landing pages, emails, forms, and dashboards; run A/B tests and translate results into actionable optimizations.
  • Collaboration & Governance: partner with sales, marketing operations, and leadership to ensure data hygiene, accurate reporting, and compliant email programs.

Job Description

Responsibilities

  • Develop multi-channel marketing campaigns aligned with company goals
  • Create and manage marketing content for email, web, social media, and digital campaigns
  • Collaborate with sales and leadership teams to support lead generation and customer retention strategies
  • Conduct market research and competitor analysis to identify opportunities and trends
  • Assist with branding initiatives, product promotions, events, and content marketing
  • Track campaign performance and provide reporting with actionable recommendations
  • Manage and optimize the company’s HubSpot CRM and Marketing Hub
  • Build, schedule, test, and deploy email marketing campaigns and automated workflows in HubSpot
  • Create lead nurturing sequences, drip campaigns, and customer lifecycle automations
  • Segment audiences and maintain accurate contact databases within HubSpot
  • Monitor and improve email performance metrics including open rates, CTR, conversions, and deliverability

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field preferred
  • 2+ years of marketing and email marketing experience
  • Strong hands-on experience with HubSpot Marketing Hub and CRM
  • Experience creating automated workflows, email campaigns, and reporting dashboards in HubSpot
  • Excellent copywriting, communication, and organizational skills
  • Familiarity with digital marketing strategies including SEO, and content marketing
  • Experience analyzing campaign performance and translating data into insights
  • Ability to manage multiple projects and deadlines in a fast-paced environment

Nice-to-have

  • HubSpot certifications strongly preferred
  • Experience with marketing automation and lead scoring
  • Basic HTML/CSS knowledge for email customization
  • Experience with Google Analytics and reporting tools
  • Graphic design experience using Canva or Adobe Creative Suite
  • Strong understanding of inbound marketing strategies
Mainstream Fiber Networks logo

Mainstream Fiber Networks

2.5 Glassdoor

Reliable internet access. Real world connectivity. Homegrown commitment. Mainstream Fiber Networks is a locally owned and operated fiber optic internet provider located in Nashville, IN. We are dedicated to providing high speed connectivity to the rural areas of southern Indiana. Our team works to deliver fiber optic infrastructure to areas that would otherwise not have access to reliable internet access. Our mission is to provide customers and communities with affordable, reliable fiber optic service solutions and superior customer care. We will work to educate communities about the benefits and value of high speed internet. We will continually invest in partner communities to grow cohesively with the direction of the modern age.

Founded in 2012
Nashville, Indiana, USA
27% recommend to a friend
35% CEO approval

Traffic Signals

Monthly Google Ads Budget
$373.5K

Funding

Last Raise
$7.8M
Private Equity, 2 years ago

Funding History

  • Oct 2023
    Private Equity
  • May 2023
    Series Unknown • $7.8M