Email Marketing Strategist
Join Marathon
USA (Remote)
AgencyContractMid level
1 day ago
Email Marketing Specialist
Wixom, MI (On-site)
Salary Not AvailableMid Level2+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive email marketing programs with strategy, execution, and optimization to impact campaign performance.
- Own planning, segmentation, content, testing, and deployment of email campaigns.
- Must-have: 2+ years in email or digital marketing and HubSpot or Campaign Monitor.
- Standout: Strong focus on deliverability, testing, and personalization with cross-functional collaboration.
Job Description
Responsibilities
- Develop and execute comprehensive email marketing strategies aligned with business goals.
- Manage the full email campaign lifecycle including planning, segmentation, content, testing, and deployment.
- Monitor and optimize performance metrics such as open rates, CTR, CTOR, and conversions.
- Conduct A/B testing and apply insights to maximize performance.
- Track KPIs and produce performance reports and recap decks.
- Implement automation and personalization strategies.
- Ensure compliance with CANSPAM, GDPR, and industry best practices.
- Maintain email list hygiene and engagement standards.
- Collaborate crossfunctionally and mentor junior staff.
Requirements
- Bachelor’s degree in Marketing, Communications, or related field.
- 2+ years of email or digital marketing experience.
- Experience with platforms such as HubSpot or Campaign Monitor.
- Strong understanding of deliverability, segmentation, and testing.
- Excellent communication, organization, and project management skills.
Preferred
- HTML/CSS for email templates.
- Marketing automation and CRM experience.
- Leadership or mentoring experience.
GENERAL RV CENTER
General RV Center and its family of companies, which includes America's Choice Insurance Partners and Salem Distributors, are a large multi-state employer founded in 1962 in the heart of the Motor City. General RV has become the nation's largest family-owned RV Dealer, and what started as a small ‘mom and pop’ operation has since grown to 17 locations in Michigan, Ohio, Illinois, Florida, Utah, Virginia, and Pennsylvania. Additionally, General RV also has a globally recognized eCommerce division that reaches clients throughout the world.In 2001, General RV reached new heights when Statistical Surveys, Inc. announced that General RV had become the largest volume RV dealer in the country. Since 2014, General RV Center has been named by Crain's Detroit as one of Michigan's largest and fastest-growing privately held companies. LOCATIONS:-Wixom, MI (Headquarters)-Brownstown, MI (Metro Detroit)-Mt. Clemens, MI (Metro Detroit)-Birch Run, MI (Mid-Michigan)-Wayland, MI (Grand Rapids) -White Lake, MI (Metro Detroit)-Draper, Utah (Greater Salt Lake City)-Huntley, Illinois (West Chicago)-Orange Park, Florida (Jacksonville)-Dover, Florida (Greater Tampa area)-Ocala, Florida-Fort Myers, Florida-Fort Pierce, Florida -Winter Garden, Florida -North Canton, Ohio (Metro Cleveland)-Richmond, Virginia-Elizabethtown, Pennsylvania-West Chester, Pennsylvania
