Responsibilities

• Own & Optimize Campaigns End-to-End: Own execution of high-impact email/SMS/RVM/webinar campaigns from setup through QA, send, and reporting, and decide what to test or change next, not just what to send.
• Own Automated Flow Strategy: Design, refine, and optimize automated sequences and their segmentation logic, the strategy a team member would later execute against.
• Deep Analytics & Root Cause: Analyze campaign and flow performance, identify root causes, and recommend actionable optimizations grounded in data.
• A/B Testing & Experimentation: Propose and run tests on subject lines, content, CTAs, design, and send-time, with clear hypotheses tied to real KPIs.
• Segmentation & Audience Strategy: Design targeting logic based on engagement, behavior, and lifecycle stage, not just apply criteria handed to you.
• Cross-Functional Advisory: Advise marketing, creative, content, CRM, product teams, and issuers on best practice, not just execute their requests.
• Platform Ownership & Expertise: Serve as the internal platform expert (Klaviyo primary, plus HubSpot or others), troubleshoot, own integrations, and evaluate new features.
• Deliverability & Domain Health: Monitor bounce rates, spam complaints, inbox placement, and sender reputation; implement best practice on authentication, IP warm-up, and list hygiene.
• Press Release Distribution: Own the end-to-end distribution and execution of press releases in partnership with our PR vendor. Coordinate with cross-functional teams to gather approved copy and all required technical assets, manage distribution logistics and timing, and ensure each press release is executed accurately and on schedule.
• Portfolio Ownership & Coaching: Independently manage a portfolio of issuers/accounts, handle complex campaigns and edge cases, and coach newer team members.

Requirements

• Demonstrated experience in email marketing
• Strong Klaviyo, HubSpot, Customer.io, or Braze experience (multi-hub or multi-flow experience a major asset)
• Strong A/B testing and experimentation mindset
• Data-driven: comfortable with analytics, reporting, and uncovering insights
• Experience building segmented audiences from scratch, not just applying given criteria
• Proven ability to manage multiple campaigns and a portfolio of accounts concurrently
• Clear communicator with excellent writing fundamentals
• Obsessed with QA, accuracy, and reliability — but still able to move fast
• Good operational mindset and an eye for process improvement

Preferred

• Experience with SMS (Klaviyo/Twilio/Attentive/etc.)
• Experience distributing press releases or working with PR/newswire distribution tools
• Experience with Zapier or integrator applications
• HTML/CSS familiarity
• Experience collaborating with technical teams

Benefits

• Competitive compensation with the opportunity to earn equity—get into a growth company on the ground floor
• A diverse & distributed team of doers, innovators, and experts
• Shared employee benefit plan (medical, vision, & dental)
• We love AI and have tools to support you build innovative solutions
• Annual learning support And more!