Responsibilities

• Performing day-to-day email marketing activities including, but not limited to, email campaign set-up, joining client meetings, scheduling, testing, tagging, and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns.
• Developing and executing email marketing strategies in promotional, transactional, and highly targeted trigger campaigns across the customer lifecycle.
• Ensuring overall client satisfaction through timely and accurate execution of all email marketing campaigns/projects, client customer service issues, client program errors, and frequent status communications.
• Establishing and managing a rigorous A/B testing platform to enhance productivity, deliverability, and customer engagement.
• Performing quality control checks and document best practices to produce work that is error-free.
• Troubleshooting technical issues related to HTML templates, list segmentation, and other aspects of email execution, as required.
• Setting up multiple complex trigger and program-based emails as well as Ad-Hoc emails.
• Optimizing email programs through continual testing of creative, cadence, offers, targeting, etc.
• Working closely with Digital Producers and Copy Strategists to proactively evaluate branding, design, messaging, and functionality of email to develop the most effective email campaigns.
• Monitoring deliverability and ensuring CAN-SPAM compliance to maintain high deliverability, data hygiene, and channel health.

Requirements

• Strong proofreading and editing skills.
• The ability to strategize and implement email marketing campaigns (client side, agency, email service provider), edit HTML, or work with complex filter designer logic, and direct marketing and multi-channel marketing.
• Demonstrable knowledge of email best practices extending to targeting, creative messaging, CAN-Spam compliance, responsive design, deliverability, A/B testing, and email performance metrics.
• Experience in strategizing, creating, and implementing drip campaigns.
• The ability to write marketing copy for various industries and/or brands while capturing their voice.
• Excellent verbal, interpersonal, and written communication skills.
• Strong analytical and quantitative skills – ability to use data to develop and measure marketing programs performance.
• A passion for optimization and data analysis, discovering new insights to increase performance.
• The ability to be self-directed and capable, staying on track and pursuing solutions without supervision.
• Strong organizational skills and exemplary attention to detail.

Preferred

• Agency experience (Preferred).

Benefits

• The most competitive profit-sharing bonus plan in the industry, paying up to 50% of company profits to full-time employees each month!
• A highly competitive Paid Time Off plan, promoting quality work-life balance.
• Subsidized gym memberships to help team members feel their best.
• Medical, dental, vision, and life insurance packages for all US-based team members.
• International Health Insurance Reimbursement Program for all international team members, a benefit unique to Coalition.
• Device upgrade and learning reimbursement programs.
• Motivating career development plans with clearly defined goals and rewards.
• Additional job-specific incentives and bonuses.
• 100% of our team works remotely with the support of time tracking software. Our company culture specializes in supporting remote team members, and we’ve been doing so for more than a decade. CT welcomes your application, wherever in the world it's coming from!