Responsibilities

• The Email Marketing Specialist is responsible for the creation, delivery, and reporting of our email marketing program.
• Develop email campaigns and supporting landing pages across ESPs
• Design and implement automation funnels when possible
• Analyze campaign results and make recommendations
• Utilize A/B testing and other best practices to improve campaign performance
• Evaluate impact of campaigns on customer behavior (purchase conversion, traffic, etc.)
• Evaluate ROI of campaigns and overall impact of email channel
• Stay current on email marketing industry best practices and utilize those findings to improve the program
• Ensure that emails are follow brand standards, are mobile-optimized, and provide an excellent user experience
• Collaborate with internal team on various projects

Requirements

• Must have 2+ years experience in creating and delivering emails in the business environment
• Experience in email creation, including successful campaigns created from scratch using HTML and other editors preferred
• Experience with Dreamweaver and Adobe Creative programs
• Proficient in web analytics tools
• Working knowledge of HTML
• Ability to write successful subject lines and email copy
• Familiarity with ESPs, including previous experience working with one or more ESP preferred
• Microsoft Excel skills for reporting and data analysis required
• Excellent organizational skills required
• Ability to work on numerous concurrent projects

Preferred

• Experience with ESPs preferred
• Previous experience working with one or more ESP preferred
• Dreamweaver and Adobe Creative programs

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off