Responsibilities

• The Email Marketing Automation and Campaign Specialist is responsible for creating and executing campaigns within a marketing automation platform.
• The associate will drive the strategy for getting the right emails into the right inboxes at the right time and improve open and click-through rates.
• This includes leading the marketing automation strategy, implementation and analysis of lead generation campaigns utilizing the MAP, CRM, and other tools.

Requirements

• Develop, test, and execute email marketing campaigns to acquire, convert, and retain prospects/customers and generate revenue.
• Manage various email campaigns, including the template designs, calls-to-action, subject lines, and content used in email sends.
• Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
• Develop lead nurturing and lead scoring programs.
• Create dashboards and reports to measure campaign effectiveness, ROI tracking, pipeline contribution, and overall business performance.
• Build testing frameworks for continuous optimization of engagement and conversion rates.
• Manage email deliverability, database hygiene, and compliance with opt-in laws and regulations (both Canada and US).
• Manage enhancements and integrations between MAP, CMS and CRM.
• Manage list acquisition and import: extracting data and compiling list pulls using a combination of tools including Eloqua, Salesforce.com, Excel, and Google Sheets.
• Coordinate and institutionalize a closed-loop lead generation process that provides business-relevant information from “campaign to close.”