Email Marketing Specialist

Responsibilities

• Drives interactive and innovative communications across online and mobile channels that support the company’s marketing efforts
• Develops and maintains best-in-class email marketing programs
• Develops a long-term strategy to re-activate dormant email addresses
• Continues to find ways to grow and improve the performance of the one-to-one program
• Manages email campaigns from start to finish (scheduling, project management, coding, testing, deployment); while working with various stakeholders (graphic designers, marketing and merchandising specialists, copywriters, etc.) to drive each email from ideation to completion.
• Analyzes the layout, graphics, text links and all other aspects of the emails to maximize the sales potential.
• Works across the Bass Pro Shops and Cabela’s network to implement, execute and analyze email campaigns in order to increase customer retention and generate loyalty, particularly with our proprietary brands (i.e. Bass Pro Shops, Cabela’s, RedHead, Ascend, World Wide Sportsman, etc.) through all sales channels (i.e. internet, catalog and retail).
• Works with IT and the Contact Center to develop order related emails and other communications
• Assists with the SMS program and push notification program as new marketing channels of communication for customers
• Assists in the development of short- and long-term customer data analysis plans; lead implementation of those plans to improve the performance of our digital communication strategies

Requirements

• Background in Marketing, Mass Communications, or Public Relations
• Experience with email marketing, SMS, or push notification messaging preferred
• Experience with Adobe Suite (Photoshop, Dreamweaver, and Illustrator) a plus.
• Experience with HTML and/or CSS
• Experience in database marketing and be grounded in segmentation, customer loyalty programs, email campaigns and data mining.
• Excellent communication and project management skills required
• Good data evaluation skills with the ability to extract and interpret data from various sources to offer creative marketing and product solutions, and to solve complex issues
• Basic knowledge of direct response/database marketing, customer relationship management, customer lifetime value, consumer behavior and motivation
• Ability to multi-task and be flexible

Benefits

• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time