Responsibilities

• Develop and execute email campaigns that drive engagement and sales.
• Design and craft visually compelling emails optimized for mobile and desktop.
• Manage audience segmentation, automations, and A/B testing to maximize performance.
• Analyze key metrics and create data-driven performance reports.
• Communicate email strategies and results to clients, aligning with business objectives.
• Stay updated on industry trends and best practices in email marketing.

Requirements

• 2-3 years of hands-on experience managing email marketing campaigns, preferably in an agency setting.
• Strong copywriting, with experience creating engaging email content.
• Proficiency in Klaviyo, Mailchimp, or HubSpot.
• Expertise in email design, with Canva experience preferred.
• Experience with automation workflows, segmentation, and personalization tactics.
• Strong analytical skills to interpret data and provide actionable recommendations.
• Excellent communication skills to present strategies and results to clients.

Preferred

• Experience with ecommerce clients, including lifecycle marketing and promotions.
• Knowledge of CRO and customer retention strategies.
• Understanding of email in the broader digital marketing context (paid media, SEO).
• Google Analytics or HubSpot certification.
• Familiarity with deliverability best practices and domain authentication.