Email Marketing Manager at Figo Pet Insurance | Chicago, IL

Email Marketing Manager

Chicago, IL (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive end-to-end lifecycle messaging across Email and SMS to boost engagement, retention, and revenue.

Must-have: 4–5 years in email/lifecycle marketing or CRM
Standout: Cross-channel planning and data-driven personalization across email and SMS

Own and manage the end-to-end lifecycle communication strategy across Email and SMS, including acquisition, onboarding, engagement, cross-sell, retention, and renewal.
Identify key customer journey moments where SMS can complement email to improve engagement and response rates.
Develop integrated communication strategies that ensure the right message is delivered through the right channel at the right time.
Plan, build, and execute targeted email campaigns, automated lifecycle journeys, and SMS communications aligned with business goals.
Manage campaign calendars and ensure coordinated messaging across channels.
Work with marketing, product, and analytics teams to support integrated marketing initiatives.
Leverage customer data, segmentation, and behavioral insights to deliver personalized and targeted messaging across email and SMS.
Partner with analytics and data teams to ensure accurate audience segmentation and effective targeting.
Identify opportunities to increase revenue and engagement through data-driven campaigns.
Track and analyze performance metrics including deliverability, engagement, conversions, and revenue contribution across email and SMS.

4-5 years of experience in email marketing, lifecycle marketing, or CRM marketing
Experience managing email campaigns and marketing automation platforms
Experience with SMS marketing programs or mobile engagement channels
Strong analytical skills with experience using data to drive marketing performance
Experience with customer segmentation, personalization, and lifecycle journey design
Strong reporting and insights generation skills
Excellent project management and cross-functional collaboration skills
Education: Bachelor’s Degree or equivalent work experience (One-year relevant experience is equivalent to one-year college)
Experience: 5 years’ email/CRM marketing, or relevant experience

Experience with lifecycle marketing strategies (Email, SMS, Push, etc.)
Familiarity with marketing automation platforms such as Salesforce Marketing Cloud, HubSpot, Braze, or similar tools
Knowledge of email deliverability and SMS compliance regulations
Experience building A/B testing frameworks and experimentation programs
Familiarity with project management platforms like Monday.com, Jira or similar tools