Responsibilities

• Own Cloudforce’s email marketing strategy and annual email program plan, aligned to demand generation goals, buying committee personas, campaign priorities, and customer lifecycle stages.
• Design the email program architecture, including nurture tracks, trigger sequences, campaign sends, post-event follow-up, webinar follow-up, re-engagement, and customer communications.
• Maintain the email calendar to coordinate outbound activity across campaigns and audiences, balancing consistent engagement with audience fatigue prevention.
• Define how email works with LinkedIn campaigns, sponsored webinars, content syndication, events, and sales outreach to create a coordinated multi-channel buyer experience.
• Own list segmentation strategy so emails reach the right audience, at the right stage, with the right message.
• HubSpot Email Program Management
• Own email execution in HubSpot Marketing Hub, including email build, list management, workflow configuration, send scheduling, QA, and performance reporting.
• Build and maintain nurture workflows organized by persona, buying role, institution type, campaign, and engagement history.
• Build trigger-based workflows, including MQA notifications, content download follow-up, post-webinar nurture, demo request confirmation and prep, post-event follow-up, and dormant-contact re-engagement.
• Manage the HubSpot email template library, ensuring templates are on-brand, mobile-optimized, and easy for the marketing team to use.

Requirements

• 3–5 years of email marketing experience in B2B SaaS, enterprise technology, or a comparable complex B2B environment
• Strong HubSpot Marketing Hub experience, including workflow creation, segmentation, list management, trigger-based enrollment, email build, and performance reporting
• Demonstrated experience building nurture programs for multiple personas, buying stages, or audience segments — not just one-off campaign sends
• Strong email copywriting skills, including subject lines, preview text, body copy, and conversion-oriented CTAs
• Experience running structured A/B tests and using results to improve performance
• Working knowledge of CAN-SPAM, GDPR, suppression management, unsubscribe processing, and opt-in documentation
• Strong analytical skills and the ability to turn performance data into practical recommendations

Preferred

• Experience supporting account-based marketing or buying committee motions with multiple stakeholders at the same account
• Familiarity with higher education, healthcare, state and local government, or other regulated markets
• Experience with HubSpot ABM tools, account-level engagement scoring, buying role assignment, or account-based reporting
• Experience using generative AI or content development agents to support email production, testing, or optimization
• Experience managing email deliverability, sender reputation, bounce rates, and inbox placement

Benefits

• The Essentials
• Medical, dental, life, and short-term disability insurance covered at 100% of the premium for employees and 50% for dependents
• Paid parental leave, including adoption and foster care placement
• PTO that grows with you — starting at 15 days, scaling to 20, then 25, plus incentive opportunities to earn even more
• 9 company holidays + 2 floating holidays to use however you need them
• 401K savings plan and education reimbursement to invest in your future
• Friday lunch on us — every week, no exceptions