Responsibilities

• Email journeys: Design automated, trigger-based email sequences that seamlessly align with offline marketing touchpoints, including telemarketing calls, site visits, and direct mail campaigns.
• Project management: Project manage enterprise ESP rollouts and migrations, serving as a functional bridge between marketing requirements and engineering builds.
• SQL anyone? Write custom SQL queries for dynamic audience segmentation and directly inspect/troubleshoot HTML/CSS templates and copy.
• Lower funnel for the win: Evaluate campaign performance using lower-funnel conversion metrics—such as reactivation volume, Cost Per Reactivation (CPR), conversion rates, and funnel velocity—rather than relying on vanity opens and clicks.
• Attention to detail: Manage campaign Quality Assurance (QA), cross-client rendering checks, dynamic data validation, and strict alignment with regulatory compliance standards.
• Collaborative: Collaborate effectively across cross-functional engineering, analytics, and marketing teams while maintaining a continuous testing agenda and a curious, growth-oriented mindset.
• Copywriting & persuasion: Apply direct-response copywriting principles and sales psychology to write clear, persuasive email copy that drives customer action.

Requirements

• Bachelors Degree or military experience
• At least 5 years of marketing operations and CRM experience, specifically leading the technical setup of email service provider (ESP) instances and managing data syncs with Salesforce.
• At least 4 years of hands-on experience with Salesforce architecture, Pardot (Account Engagement), or Salesforce Marketing Cloud (SFMC), including defining CRM fields and system integrations.
• At least 4 years of experience in direct-response email copywriting
• At least 5 years of experience evaluating marketing performance using lower-funnel conversion metrics (reactivation volume, CPR, velocity)

Preferred

• Bachelors in Marketing, Advertising, Communications or Consumer Behaviors
• Strong project management skills, organization skills, and attention to detail
• Demonstrated experience managing multiple stakeholders and working cross functionally
• At minimum 1 year of hands-on experience writing SQL queries for database segmentation and troubleshooting HTML/CSS templates
• Excellent communication skills, paired with constant testing and a curious, growth mindset
• Experience writing or auditing direct-response call scripts, field briefs, and objection-handling documentation.
• Experience navigating regulatory or legal compliance reviews for marketing operations
• 2+ years of vendor management

Benefits

• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.