Responsibilities

• Build and execute an intelligent, data-backed email marketing program that transforms audience engagement into measurable business results, targeting both top-funnel and bottom-funnel segments
• Design automation, optimize performance, and creating efficient systems that deliver the right message to the right person at the right time
• Build custom workflows, automated sequences, and segmentation logic
• Create A/B tests to optimize subject lines, content, and CTAs
• Collaborate with team members to align email strategy with broader marketing objectives
• Track campaign metrics and provide performance insights
• Build and maintain automation, lead routing, and lifecycle management across the funnel
• Leverage behavioral and intent data to deliver personalized customer journeys and dynamic content
• Be the last line of defense for maintaining brand consistency and deliverability standards across all campaigns
• Track and report on core KPIs including deliverability, open rates, CTR, conversions, and attributed revenue

Requirements

• 2-4 years of hands-on experience in HubSpot email marketing and marketing operations for a B2B company
• Experience optimizing email campaigns for engagement, conducting A/B testing, and maintaining an email marketing calendar, including email marketing campaigns
• Familiarity with personalization, segmentation, and behavioral triggers
• Strong understanding of CRM architecture, segmentation, and attribution
• Proven track record building automated workflows and lifecycle campaigns that convert
• Ability to analyze and draw insight from data sets to identify trends and recommendations for improving performance of email campaigns
• Working knowledge of HTML/CSS for email design and coding
• Strong attention to detail and ability to manage multiple campaigns simultaneously
• Strong project management skills, strong commitment to meeting reasonable deadlines, and strong skillset in proactively managing project risks
• Team player who can adapt workflows to accommodate other teams (Content, Creative, Marketing Intelligence, etc.) within reason
• Strong verbal and written communication skills
• Current eligibility to work in the U.S. is required. No sponsorship for employment-based visas will be offered for this position. F-1 visa holders not accepted.

Preferred

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience
• Prior experience in the computer-aided engineering (CAE) or B2B SaaS industries

Benefits

• Health and 401(k) plans with a company match and other benefits.
• Generous vacation time.
• A spacious, bright, and comfortable office with private workspaces.
• A surrounding office park with onsite restaurants, hotels, bars, and a free fitness center with workout classes.
• Kitchens are always stocked with fresh fruit and coffee.
• Casual dress code, relaxed atmosphere, and free gym access.