CREATIVE MARKETING & EMAIL COORDINATOR
Elli Parr Jewelry
USA (Remote)
In-housePart-timeIntern/new grad2+ years exp.
12 hrs ago
Email Marketing & CRM Manager
Madison, WI
Salary Not AvailableSenior Level4+ years expFull time
Posted 3 months ago
Job Summary
Own end-to-end email and CRM program with a sharp focus on lifecycle, segmentation and data health, driving bookings through AI-assisted copy and rapid iteration.
- End-to-end email lifecycle ownership: acquisition to re-engagement, with lifecycle optimization across guest journeys.
- Segmentation and growth engine: HubSpot-first list growth, clean data, and audience targeting tied to trip Interest and lifecycle stage.
- Campaign execution and AI-enabled optimization: briefs to deployment with fast copy iteration and personalized content across segments to boost bookings.
Job Description
The first 10 responsibilities:
- The full email lifecycle strategy: acquisition, nurture, conversion, post-trip, and re-engagement
- List growth, including capture strategy, lead magnets, form optimization, and list health
- HubSpot implementation strategy — defining how the CRM should be structured, which workflows to build first, and how to set up the platform to support long-term email and sales goals.
- CRM workflow design and iteration — building, testing, and refining as the platform matures and the team learns what works.
- Contact database integrity — auditing for duplicates, gaps, and structural problems before they affect downstream execution.
- Segmentation architecture that reflects guest behavior, trip interest, and lifecycle stage, with targeting logic refined from behavioral signals.
- Drip and nurture sequences with clear trigger logic, timing, and progression toward booking, including mapping journey gaps and building sequence frameworks.
- The email calendar, coordinated across brand, digital, and sales priorities.
- End-to-end campaign execution — brief, copy direction, build, QA, deploy, with AI used as a team member to generate, iterate, and personalize copy across segments at speed.
- A/B testing across subject lines, content, timing, and journey logic to find patterns across every variation.
Trek Travel
We’re born from Trek bikes, and that means everything that makes Trek great is in our genes, too. Like the passion to provide unparalleled hospitality. To make adventure accessible for every traveler. And to do things right, in the right way. We are a team of globetrotters who believe that combining the thrill of active travel with the beauty of exploration can transform how you experience the world.Twenty years ago, we were founded with a passion to elevate every aspect of your vacation into a series of unforgettable moments, delivered with exceptional hospitality by our talented team, from the moment you book to after you arrive home.We’re proud to be Great Place to Work® Certified, a recognition of our vibrant culture, passionate team, and commitment to creating a workplace where people love what they do—and who they do it with.
Salaries
Email Marketing Manager median pay in the United States
$98K/yrMost earn $79K to $111K. Based on 42 salaries, including bonus and equity.
Links
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