Email Marketing & CRM Manager

Responsibilities

• Develop and execute email marketing strategies across SynergenX brands, services, and patient/customer lifecycle stages.
• Build engaging campaigns focused on lead generation, appointment conversion, patient retention, reactivation, referrals, and education.
• Create and manage email marketing calendars around promotions, service launches, seasonal campaigns, and company initiatives.
• Write clear, engaging email communications and calls-to-action.
• Build targeted nurture and follow-up campaigns for leads and patients at different stages of their journey.
• Create multi-step automated customer and patient journeys in HubSpot.
• Manage HubSpot workflows, lists, segmentation, campaigns, automation, and reporting.
• Develop audience segments based on demographics, location, service interest, engagement, appointment activity, and behavior.
• Maintain lifecycle stages, contact properties, workflow logic, suppression rules, and audience criteria.
• Identify opportunities to automate manual marketing processes and improve efficiency.

Requirements

• Bachelor’s degree in Marketing, Computer Science, Communications, or a related field, or equivalent professional experience.
• 3+ years of hands-on HubSpot experience, including workflows, email campaigns, lists, segmentation, automation, and reporting.
• Experience in email marketing, CRM marketing, lifecycle marketing, marketing automation, or a similar role.
• Experience building multi-step nurture campaigns and automated customer journeys.
• Strong understanding of customer segmentation and lifecycle marketing.
• Strong writing and communication skills.
• Comfortable analyzing campaign performance and using data to improve results.
• Ability to think strategically while also personally building and executing campaigns.
• Strong organizational skills with the ability to manage multiple projects and priorities.
• Collaborative mindset with the ability to work effectively across multiple departments.

Preferred

• HTML experience is preferred.

Benefits

• Competitive base compensation
• Comprehensive benefits package
• Medical, dental, and vision coverage
• Paid time off and company holidays
• 401(k) with company match
• Company-paid life insurance
• Short-term and long-term disability benefits
• Full-time, stable opportunity with a growing national healthcare organization
• High-visibility ownership of campaigns and projects
• Opportunity to work across multiple healthcare and wellness brands