Responsibilities

• The Email Marketing Coordinator is responsible for running email marketing campaigns end-to-end, automation, customer journeys, managing SMS communications, A/B testing, personalization, list growth and maintenance for email and SMS platforms, and assisting with general marketing initiatives.
• The role is responsible for growing subscriber lists, revenues and other email, SMS and app performance metrics.
• The role champions the company’s Mission and Vision and models the company Values.
• Oversee strategy and execution of email and SMS campaigns and assist with other LHMSE entities’ email programs as needed.
• Execute front-end email development utilizing strong HTML coding skills to produce best-in-class custom emails using Movio and Klayvio.
• Create automated email campaigns that nurture guests and fans, ultimately driving revenue.
• Email list creation, management, and optimization, plus an understanding of the CAN-SPAM Act, and email best practices.
• Lead cross-departmental conversation focused on supporting email communications, push notifications and SMS messaging platforms to assist in meeting revenue goals.
• Coordinate all creative requests required for emails using Asana.
• Understand and analyze email performance metrics to adapt and adjust strategies as needed.

Requirements

• Bachelor's Degree (preferred marketing or information systems background).
• 1-3 years of marketing or email experience (sports or entertainment preferred).
• Experience with HTML coding is a plus.
• Experience using an email platform (Movio, Klayvio or Salesforce Marketing Cloud preferred)
• Must be able to communicate in English
• Must be able to communicate and express themselves both written and verbally.
• Must be able to observe, inspect, estimate, and assess.
• Frequent high levels of intensity and stress are associated with this position
• Must be available days, evenings, weekends, and occasional late nights

Preferred

• Experience in sports or entertainment
• Experience with HTML coding
• Experience using Movio, Klaviyo or Salesforce Marketing Cloud
• Bachelor's Degree (preferred marketing or information systems background)
• English proficiency and strong written/verbal communication

Benefits

• Great Perks: Enjoy free and discounted perks across our entire portfolio.