Responsibilities

• Develop, implement, and manage email marketing campaigns from conception to execution, including newsletters, promotional offers, and automated flows.
• Write compelling, clear, and concise email copy that aligns with the Players Pins brand voice and drives action.
• Design and optimize email templates for various campaigns, ensuring mobile responsiveness and visual appeal.
• Segment email lists and personalize content to target different audience groups effectively.
• Conduct A/B testing on subject lines, content, calls-to-action, and send times to improve campaign performance.
• Monitor, analyze, and report on key email marketing metrics (open rates, click-through rates, conversion rates, etc.), providing insights and recommendations for optimization.
• Manage the email marketing calendar, ensuring timely delivery of campaigns and adherence to promotional schedules.
• Collaborate with the marketing, creative, and sales teams to ensure email content is integrated with broader marketing strategies and brand messaging.
• Stay up-to-date with email marketing best practices, industry trends, and platform changes.
• Ensure email campaigns comply with data privacy regulations (e.g., CAN-SPAM, GDPR).

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• 1+ years of experience in email marketing or digital marketing, with hands-on experience using email marketing platforms (Klaviyo).
• Proven ability to write engaging and effective marketing copy.
• Strong analytical skills with the ability to interpret data and make data-driven decisions for campaign optimization.
• Excellent attention to detail and organizational skills, with the ability to manage multiple projects simultaneously.

Preferred

• Basic understanding of Shopify for email template customization is a plus.
• Proactive, self-motivated, and able to work independently as well as collaboratively in a fast-paced environment.