Responsibilities

• Email Marketing, SMS Marketing, & Marketing Automation
• Develop and execute email marketing and SMS campaigns for multiple consumer-focused brands
• Create compelling copy, subject lines, and calls-to-action that drive engagement and conversions
• Design visually appealing email templates, incorporating distinct brand guidelines and best practices
• Create dynamic content and messaging based on visitor data and behavior
• Conduct A/B testing to optimize and improve performance
• Build and manage HubSpot marketing automation workflows, including triggered emails and customer journeys
• Monitor, audit, and troubleshoot workflows to ensure proper functionality and performance
• Create and optimize lead capture forms in HubSpot to support database growth, segmentation strategy, and automated lifecycle marketing initiatives
• Create and manage lists within our database, including strategic segmentation, list hygiene, and growth strategies

Requirements

• Bachelor's degree in Marketing, Communications, related field, or equivalent experience
• 2-4+ years of experience in digital marketing, with a focus on email marketing
• Excellent written and verbal communication skills
• Strong understanding of email marketing best practices, including segmentation, personalization, and A/B testing
• Hands-on experience building and managing automated workflows within HubSpot or a similar platform
• Experience with Canva or similar graphic design tools
• Ability to manage multiple projects and meet deadlines
• Detail-oriented and highly organized

Preferred

• Understanding of seasonal guest behavior and planning cycles
• Experience with HTML and CSS

Benefits

• Join a supportive, high-performing, and collaborative digital marketing team that values creativity, performance, and continuous improvement across a growing portfolio of family-friendly brands
• Market unforgettable entertainment experiences that create lasting memories for millions of guests each year - and see your work directly impact real-world visitation and revenue