Responsibilities

• Email Planning and Strategy
• Develop and execute email marketing strategies aligned to brand/genre objectives, audience segments, and KPIs.
• Collaborate with Brand/Genre leads to ensure each campaign speaks to the appropriate segment, supports the full consumer journey and aligns to overall brand/genre identity.
• Brief creative teams with clear campaign objectives, audience context, and performance goals to ensure effective execution.
• Identify opportunities to enhance engagement through dynamic content, segmentation and personalization.
• Stay up-to-date on industry best practices, competitive intelligence, and performance metrics to ensure email marketing strategy is best-in-class.
• Execution, Deployment, MarTech & Data Enablement
• Own end-to-end campaign execution within Iterable , including setup, QA, scheduling, and deployment.
• Conduct thorough QA within Iterable to test formatting, functionality, and deliverability across devices and email clients; schedule and send final emails.
• Support Iterable reimplementation, including migration of templates, journeys, and audience segments.
• Stay informed on new Iterable data schema and CDP architecture to effectively build and manage relevant audiences.
• Stay informed on evolving Iterable data architecture, sender infrastructure, and deliverability best practices.
• Partner with data teams to leverage CDP capabilities for audience creation and targeting.
• Performance and Optimization
• Monitor performance metrics and proactively identify optimization opportunities.
• Develop and deliver recurring reporting, including insights and actionable recommendations.
• Implement test-and-learn strategies to continuously improve performance.