Overview

Location

What You’ll Do

• CRM & Lifecycle Strategy
  • Execute and evolve Mixbook’s CRM strategy across onboarding, lifecycle, transactional, reactivation, and loyalty programs.
  • Implement and optimize segmentation, targeting, and personalization frameworks to maximize engagement, retention, and LTV.
  • Support the expansion of CRM beyond email into SMS, push notifications, and direct mail.
  • Ensure CRM programs directly contribute to retention growth and LTV improvement.
  • Partner with Growth and Email Marketing manager to align lifecycle programs with promotional strategies and seasonal campaigns.
  • Coordinate and execute promotional batch campaigns, including audience segmentation, QA, and deployment, while ensuring coordination with lifecycle and trigger-based communications.
• Campaign Leadership & Execution
  • Plan and execute automated and ad-hoc CRM campaigns that are on-brand, timely, and effective.
  • Lead efforts to streamline customer communications across touchpoints, minimizing overlap and message fatigue.
  • Collaborate closely with the Email Marketing manager to ensure lifecycle and promotional campaigns are coordinated and aligned on audience strategy.
• Marketing Automation & Technical Ownership
  • Serve as the subject-matter expert and owner of Mixbook’s ESP and CRM platforms (Iterable, SendGrid, or equivalent).
  • Contribute to the ESP roadmap with Product, Engineering, and Data to enhance integrations, workflows, and automation capabilities.
  • Build and maintain automated journeys, trigger-based campaigns, and segmentation frameworks.
  • Implement A/B and multivariate testing across content, subject lines, design, timing, and frequency.
  • Establish a structured testing roadmap to drive continuous learning and performance improvement.
  • Manage CRM data hygiene and integrations across the marketing tech stack.
  • Ensure compliance with CAN-SPAM and GDPR while maintaining strong deliverability and sender reputation.
• Analytics, Reporting & Optimization
  • Build dashboards and reporting to track CRM performance across engagement, conversion, retention, and revenue contribution.
  • Translate performance data into clear insights and actionable recommendations.
  • Proactively identify optimization opportunities across lifecycle touchpoints.
  • Partner with Data Science to refine attribution and quantify CRM’s impact on growth metrics.
• Cross-Functional Collaboration
  • Act as the key CRM stakeholder for cross-functional initiatives, ensuring lifecycle programs support product launches, promotions, and seasonal moments.
  • Partner with Customer Happiness to ensure alignment between service touchpoints and CRM communications.
  • Collaborate with Product and Data teams to support experimentation, personalization, and measurement initiatives.
• Vendor & Platform Management
  • Manage day-to-day relationships with ESP, CRM, deliverability, and automation vendors.
  • Evaluate new tools and technologies to enhance scalability, automation, and reporting efficiency.
  • Recommend and support the implementation of platform enhancements that improve CRM performance and operational efficiency.

What You’ll Need

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• 6+ years of experience in CRM or email marketing, ideally within eCommerce or DTC environments.
• Proven success defining CRM strategy and owning automation frameworks that improve retention, LTV, and margin contribution.
• Hands-on experience with ESP / CRM platforms such as Iterable, SendGrid, or similar.
• Experience managing ESP capabilities and roadmap in partnership with Product and Engineering teams.
• Strong technical proficiency with HTML/CSS for email editing and QA.
• Deep experience with segmentation, personalization, and A/B testing frameworks.
• Strong analytical skills with the ability to translate data into insights and optimizations.
• Experience with SMS, push notifications, and/or direct mail is a plus.
• Excellent communication, presentation, and project management skills.
• Comfortable operating in a fast-paced, test-and-learn environment with high ownership and autonomy.