Email & App Marketing Associate, Zappos at Zappos | Madison, WI | $59K/yr – $114K/yr

Zappos

Email & App Marketing Associate, Zappos

Madison, WI (On-site)

$59K/yr – $114K/yrEntry Level2+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the lifecycle email and app marketing stack in Salesforce Marketing Cloud, turning data into personalized journeys that drive engagement and retention.

Lifecycle ownership: build, test, and optimize automated journeys and campaigns across onboarding, retention, and promotions
Audience & personalization: design segmentation and dynamic content to improve relevance and conversion
Measurement & iteration: run A/B tests, analyze results, and translate insights into campaign improvements

Job Description

Responsibilities

Code, build, test, QA, and launch email communications and push notifications using Salesforce Marketing Cloud
Set up, test, and deploy dynamic content, audience segmentation, and personalized customer experiences
Monitor active campaigns and quickly troubleshoot issues to ensure successful delivery
Maintain and optimize email templates using HTML/CSS and Salesforce Marketing Cloud tools
Support campaign calendar management across multiple initiatives to ensure timely execution
Execute A/B tests and communicate performance insights and recommendations
Partner with Lifecycle Marketing leadership to identify opportunities for new customer journeys, personalization strategies, and campaign enhancements
Partner with Merchandising, Creative, and Marketing teams to ensure customer communications reflect key product launches, promotional events, seasonal priorities, and customer engagement objectives
Implement and maintain lifecycle marketing campaigns and automated customer journeys
Support onboarding, retention, reactivation, loyalty, and promotional marketing initiatives

Zappos

3.5 Glassdoor

At Zappos, winning starts from the ground up. We lead with the essence of success—not only the kind that crosses finish lines but the kind that takes on daily to-do lists. We’re here to guide you through the shopping experience with expert advice, letting you get back to the things that really matter, whether it’s running a marathon or going on a market run. When there’s a stacked agenda on the calendar, the right shoe makes all the difference.Every Zappos employee has an impact on our brand, contributing to projects & initiatives that influence the broader fashion, retail, and technology communities. Want to join the team? Lace up & Win the Day with us by browsing open roles! Zappos is an equal employment opportunity employer.

Founded in 1999

Las Vegas, Nevada, USA

1.2K employees (139 in marketing)

www.zappos.com

54% recommend to a friend

56% CEO approval