Lead lifecycle email and push engagement programs with a focus on design, testing, and data-driven optimization.

• Own design, build, test, and launch email communications and push notifications.
• Must-have: 1+ years designing, building, and launching lifecycle/nurture programs.
• Standout: Salesforce Marketing Cloud expertise and data-driven optimization.

Responsibilities

• Code, build and test email communications and push notifications
• Set up, test, QA and launch dynamic content
• Monitor active campaigns daily and quickly troubleshoot to resolve errors
• Design emails and fix issues utilizing HTML/CSS and marketing cloud developer tools
• Refresh and modernize existing email templates on an ad-hoc basis
• Manage calendar across multiple campaigns to ensure on-time delivery, progression of messaging, etc.
• Execute A/B tests to continuously improve performance across email and push notifications
• Partner with the team to identify opportunities and new ideas for testing, personalizing, or launching new lifecycle campaigns to increase customer engagement and spend
• Collaborate with technical consultants in the development and integration of new applications
• Implement lifecycle marketing campaigns and journeys
• Modify automations to improve personalization and further business needs
• Optimize automated segments
• Analyze campaign performance and suggest improvements
• Manage email database, including merge, purge, dedupe, append, etc
• Work with Data Engineers and vendors to ensure data synchronization with other related databases
• Work with Tech and Data Engineers to ensure data synchronization between internal systems and Salesforce

Requirements

• 2+ years of professional non-internship marketing experience
• 1+ years of Salesforce, Tableau, Vidyard, and Excel experience
• 1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience

Preferred

• Experience working with a major brand or entertainment company in project/production management
• Experience using data visualization tools

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.