Email & App Marketing Associate , Zappos at Amazon.com | New York, USA | $59K/yr – $114K/yr

Email & App Marketing Associate , Zappos

New York, USA (Unknown)

$59K/yr – $114K/yrMid Level2+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive lifecycle email and push programs from design to delivery and optimization.

Code, build and test email communications and push notifications
Set up, test, QA and launch dynamic content
Monitor active campaigns daily and quickly troubleshoot to resolve errors
Design emails and fix issues utilizing HTML/CSS and marketing cloud developer tools
Refresh and modernize existing email templates on an ad-hoc basis
Manage calendar across multiple campaigns to ensure on-time delivery, progression of messaging, etc.
Execute A/B tests to continuously improve performance across email and push notifications
Serve as MC technical expert to optimize reporting, targeting, acquisition and retention opportunities
Partner with the team to identify opportunities and new ideas for testing, personalizing, or launching new lifecycle campaigns to increase customer engagement and spend
Collaborate with technical consultants in the development and integration of new applications
Implement lifecycle marketing campaigns and journeys
Modify automations to improve personalization and further business needs
Optimize automated segments
Analyze campaign performance and suggest improvements
Manage email database, including merge, purge, dedupe, append, etc
Work with Data Engineers and vendors to ensure data synchronization with other related databases
Work with Tech and Data Engineers to ensure data synchronization between internal systems and Salesforce

2+ years of professional non-internship marketing experience
1+ years of Salesforce, Tableau, Vidyard, and Excel experience
1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience

Experience working with a major brand or entertainment company in project/production management
Experience using data visualization tools

Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
401(k) matching
paid time off
parential leave
final compensation will be determined based on factors including experience, qualifications, and location
sign-on payments and restricted stock units (RSUs) included in package