Responsibilities

• Owns and elevates the Academy’s social media presence with consistent, engaging, on-brand content
• Develops and executes local marketing and outreach campaigns to build visibility and drive inquiries
• Builds relationships with local organizations, schools, pediatricians, and businesses to expand the Academy’s reach
• Plans and promotes community events, open houses, and seasonal campaigns
• Communicates the value of NAEYC accreditation and quality early learning in our messaging to families
• Tracks marketing performance and enrollment funnel data, and refines efforts based on what drives results
• Represents Kiddie Academy as a warm, professional, and visible face in the community
• Creates a positive, high-touch experience for families throughout the enrollment process to help meet and exceed enrollment goals
• Guides prospective families through tours and follow-up with a confident, consultative approach
• Consistently uses and updates the Academy’s inquiry management system to nurture leads and track conversion
• Turns marketing-generated interest into booked tours and enrolled families
• Creates and reinforces strong, trusting relationships with enrolled families
• Tracks and analyzes dis-enrollment data and helps act on what it reveals
• Partners with the Director and staff to resolve family concerns thoughtfully and professionally
• Helps coach staff to communicate professionally and warmly with families
• Helps create and promote a positive culture within the Academy
• Supports staff in implementing the Life Essentials Curriculum in line with NAEYC and Kiddie Academy quality standards
• Assists with scheduling and onboarding as needed to support consistency for children and state ratios
• Supports Kiddie Academy and state training requirements
• Communicates and supports Kiddie Academy’s policies and procedures to ensure a safe, healthy environment