Responsibilities

• Increase website traffic and e-commerce sales on the RAP and OMM websites, by owning the product catalog and content for both websites and overseeing management and optimization of the sites to ensure they are user-friendly with strong conversion rates, decreased bounce rates and seamless customer experiences.
• Work with marketing team to plan, implement and track paid search, social media and other digital advertising over a variety of platforms to drive e-commerce traffic and sales.
• Maintain web and product page content within best SEO practices - SKUs, descriptions, pricing, copy, images, videos, specs, stock statuses, notifications, and formatting.
• Enhance UX related to navigation, product discovery, product pages, and check-out, collaborating with marketing or development teams to resolve them.
• Manage site and plugin updates for sites and help maintain work-log documentation.
• Monitor and fix sites for broken links, missing images, formatting, and other issues.
• Develop, track and report on ecommerce data analytics and use data and customer insights to refine product positioning and improve clarity, flow and conversion.
• Help the marketing team define complex product data structures and build product “finders” or “configurators” as needed.
• Work with web developers as needed to get the work done.
• Support the customer service team with technical online content and printed packaging and instructions.
• Identify and coordinate the creation of instructional and technical content for both brands, giving potential and current customers clear and complete information about all of the products and how they work.
• Work with staff photographer and videographer to ensure we have optimal visual assets for instructional and technical content. This is NOT a photographer or videographer role, but you will coordinate with that team to deliver what is needed.
• Review, write or edit written instructions and plan, facilitate and add instructional videos, installation videos and tips and tricks videos for all products. Create and maintain systems for updating digital and printed instructional materials.
• Create and maintain customer-focused FAQs, Wikis, blog posts and product guides for all products, with SEO best practices in mind.