eCommerce Program Manager, Branded Merchandise

Detroit, MI (Hybrid)

$70K/yr – $85K/yrSenior LevelFull time

Posted 3 days ago

Job Summary

You will own end-to-end ecommerce program management for assigned accounts, leading sales strategy, assortment, and cross-functional execution across marketing, inventory, and analytics.

  • Own account strategy and revenue targets
  • Lead cross-functional merchandising and marketing initiatives
  • Analyze performance and optimize listings and campaigns

Job Description

Responsibilities

  • Primary client contact on assigned account(s), requiring expert understanding of the client(s) business, industry, and competitors.
  • Sales Strategy: Develop and implement sales strategies to achieve revenue targets, including pricing strategies, promotional campaigns, and cross-selling initiatives.
  • Merchandise Assortment: Drive the strategic assortment plan that aligns with client preferences, market trends, and objectives.
  • Marketing Collaboration: Collaborate with the marketing team to develop online marketing campaigns that drive traffic, increase conversion rates, and enhance customer engagement.
  • Data Analysis: Utilize analytics tools to track sales performance, evaluate marketing campaign effectiveness, and identify opportunities for optimization.
  • Competitive Analysis: Monitor competitor activities and market trends to identify opportunities and threats, adjusting strategies accordingly to maintain a competitive edge.
  • Customer Experience: Ensure a seamless and user-friendly online shopping experience by optimizing product listings, navigation, and checkout processes.
  • Cross-functional Collaboration: Work closely with Program Ops managers, marketing, and inventory teams to ensure seamless execution of merchandising initiatives.
  • Team Leadership: Develop high-performing program sales coordinators, providing guidance, mentorship, and support to achieve departmental goals.
  • Collaborate with inventory team to monitor inventory levels, initial buys, re-buys and liquidation of discontinued stock

Requirements

  • Bachelor’s degree in Business Administration, Marketing, or a related field.
  • Proven experience in ecommerce sales management, preferably in a retail or consumer goods environment.
  • Strong understanding of ecommerce platforms, digital marketing strategies, and online merchandising techniques.
  • Proficiency in data analysis and ecommerce analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Excellent communication skills with the ability to collaborate cross-functionally and influence stakeholders.
  • Strategic thinker with a track record of driving sales growth through innovative merchandising and marketing strategies.
  • Detail-oriented and analytical mindset with strong problem-solving skills.

Benefits

  • robust PTO
  • vacation
  • a paid volunteer day
  • holidays and summer Fridays
  • medical, dental, vision, life, and AD&D insurance
  • 401k
  • tuition reimbursement
  • mental health and financial wellness programs
  • professional development opportunities including tuition reimbursement
BDA, LLC logo

BDA, LLC

Bensussen Deutsch & Associates, LLC (BDA) is a global Merchandise AgencyTM providing customized marketing, branded merchandise, e-commerce, and fulfillment solutions for iconic sports organizations, entertainment properties and Fortune 1000 enterprises. With over 40 years of experience, BDA brings brands closer to their customers by providing highly engaging promotional products and branded merchandise experiences. Renowned clients across automotive, sports, technology, entertainment, medical, fitness, and beverage industries rely on BDA to activate, inspire, and promote their events, employees, and brands. BDA is the largest, independently owned branded merchandise agency with operations in over 50 locations worldwide.

Founded in 1984
Woodinville, Washington, USA
1.1K employees (141 in marketing)

Salaries

Posted range

$70K/yr – $85K/yr

Taken straight from the job posting.

See all BDA, LLC salaries

Marketing Team

Marketing Team Size
89 (8% of company)
Median Tenure
5.4 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$75M
Last Raise
$75M
Debt Financing, 10 years ago

Funding History

  • Aug 2016
    Debt Financing
  • Sep 2014
    Private Equity • $75M

Traffic Signals

Monthly Visitors
23.6K
Traffic Source Mix
Search
24.8%
Direct
68%
Referral
5.3%
Social
0.8%
Paid
0.9%

Headcount Trend

Current headcount: ~1.1K

Recent News

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eCommerce Program Manager, Branded Merchandise

BDA, LLC · Detroit, MI · Hybrid