Ecommerce Performance Marketing Manager

Runnemede, NJ (On-site)

$45K/yr – $75K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own ecommerce paid media across marketplaces, shaping marketplace advertising strategy and optimization to drive revenue and ROAS.

  • Drive multi-channel ad campaigns (Amazon, Walmart, Google) with programmatic optimization and launch support.
  • Build and optimize product listings and creative assets to boost visibility and conversion.
  • Analyze performance, manage budgets, and identify growth opportunities across marketplaces.

Job Description

Responsibilities

  • Manage and optimize Amazon Advertising campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display.
  • Manage Walmart Connect advertising campaigns.
  • Conduct keyword research and build structured campaigns to improve visibility and sales.
  • Monitor and optimize campaign performance to achieve target ACOS/ROAS.
  • Manage Google Ads campaigns including Shopping, Search, and Performance Max.
  • Develop retargeting strategies and audience targeting.
  • Monitor CPC, conversion rates, and return on ad spend.
  • Optimize product listings for Amazon and Walmart search algorithms.
  • Improve product titles, bullet points, descriptions, and backend keywords.
  • Work with creative teams to enhance product images and A+ content where applicable.

Requirements

  • 3+ years of experience managing ecommerce or marketplace advertising.
  • Hands-on experience with Amazon Advertising.
  • Experience managing Google Ads campaigns.
  • Strong analytical and data interpretation skills.
  • Proficiency in Excel or Google Sheets.
  • Strong attention to detail and ability to manage multiple campaigns simultaneously.

Preferred

  • Experience with Walmart Connect advertising.
  • Experience optimizing Amazon or marketplace product listings.
  • Familiarity with tools such as Helium 10, Jungle Scout, or similar ecommerce analytics platforms.
  • Experience working with consumer products or ecommerce brands.

Benefits

  • Paid vacation and holidays
  • Health benefits (if applicable)
  • Opportunity to grow within a rapidly evolving ecommerce business
Imposta Costumes logo

Imposta Costumes

Rasta Imposta was started in 1992 by Robert Berman who created the Original Rasta Tam Dreadlock Hat. After mastering the art of novelty hat making, Rasta Impostaâ€TMs talented design team unleashed their creative energy on the Halloween costume industry. Since then, Halloween has never been the same.Rasta Imposta strives to deliver the most creative costumes, wigs, and hats to the Halloween buyer with over 2,000 plus products. We are the industry's creator and leader in the Humor Costume Category ranging from baby, adult, pet costumes and marketing through mascots. - www.wavercostumes.com.

Founded in 1992
Runnemede, New Jersey, USA
20 employees (8 in marketing)

Traffic Signals

Monthly Visitors
49
Monthly Google Ads Budget
$25
Traffic Source Mix
Search
32.6%
Direct
41.8%
Referral
12.7%
Social
10%
Paid
1.7%

Headcount Trend

Current headcount: ~20

Marketing Team

Marketing Team Size
2 (10% of company)