Responsibilities

• Plan, build, launch, and optimize paid social campaigns across Meta (Facebook/Instagram) and TikTok Ads - you will be directly in the platforms, not just briefing an agency
• Own full campaign strategy across campaign objectives, with a heavy emphasis on driving Amazon and retail-partner sell-through (both online and in store)
• Develop and manage audience strategy, creative testing frameworks, and budget pacing
• Given asmodee's distributed retail footprint, build measurement approaches that go beyond last-click. Conduct correlation analysis between paid media activity and retail/ecommerce sales lift to quantify impact in channels where a direct conversion funnel isn't available, and use those learnings to defend and reshape spend
• Manage and oversee our Amazon ads agency relationship - setting strategy, approving campaign architecture, pushing on ACOS/TACOS targets, and holding the agency accountable for performance
• Act as the internal expert on Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display, DSP) and retail media across other key ecommerce partners
• Partner with marketing leadership and the Sales team on Amazon/Mass retail priorities to ensure paid media is aligned with promotional plans, inventory, and sell-through lift targets - including contributing high level campaign plans to Mass sales pitches for priority titles
• Work closely with the Director of Commercial Marketing to shape catalog assortment across all paid digital channels - which SKUs we lead with, how we prioritize new releases vs. evergreen titles, and how the mix evolves by platform and season
• Bring a performance lens to assortment decisions: use ROAS, conversion, lift correlation, and margin data to inform what we put paid dollars behind
• Keep a close eye on product detail pages, creative assets, and listings across ecommerce platforms through the lens of paid traffic performance. While you won't own PDPs directly, you'll spot conversion friction and optimization opportunities and partner with the right teams to get them addressed

Requirements

• 5–7 years in performance marketing, paid media, growth, or ecommerce roles, ideally with meaningful consumer or CPG experience
• Hands-on paid social buying experience on Meta Ads and TikTok Ads (including TikTok Shop). You have personally built, launched, and optimized campaigns and can speak fluently to campaign strategy, audience strategy, creative testing, and sales correlation
• Demonstrated experience managing an Amazon ads program, either directly in Amazon Advertising or by overseeing an agency, with a strong grasp of ACOS/TACOS, Amazon ad types and the Amazon retail flywheel
• Comfort owning a multi-million-dollar budget and making real-time reallocation decisions based on performance
• Strong analytical chops: fluency in platform reporting, spreadsheets, and pulling a clear narrative out of messy data
• Excellent written and verbal communication - you can explain performance data to high level key stakeholders, the sales team, and a creative lead in the same week
• Occasional travel required for trade shows and meetings ~5% of time
• A remote candidate may also be required to travel regularly to HQ in Minnesota.

Nice to have

• Experience in toys, games, entertainment, or hobby/enthusiast consumer categories
• Exposure to and understanding of retail media beyond Amazon (e.g., Target/Roundel, Walmart Connect) or programmatic DSP
• Experience evaluating or standing up in-house media capabilities that previously sat with an agency
• Familiarity with YouTube Shopping and the broader social commerce landscape

Benefits

• 22 Days of PTO Annually
• 12 Paid Holidays
• Medical, Dental, Vision & Life Insurance
• Competitive 401K Match
• Paid Parental Leave
• Fertility & Family Building Benefits
• Legal & Identity Theft Support
• 2 Paid Volunteer Days Off
• Flexible & Hybrid Schedules
• Extensive Game Discounts
• $250 Annually in Game Bucks
• Career Growth & Development
• Mental Health Programs
• Virtual Healthcare Options
• Employee Assistance Program
• Employee Referral Program