Responsibilities

• Plans, launches, and manages integrated digital campaigns across eCommerce, email, social, and paid media channels to support product launches, promotions, and seasonal initiatives.
• Partners with external agencies to plan, manage, and optimize paid media campaigns across platforms such as Meta and Google, ensuring performance aligns with campaign objectives, budgets, and brand standards.
• Owns the strategy, design, execution and analysis of CRM driven customer messaging across email and SMS, including both promotional and transactional customer journeys, automated programs, and lifecycle communications.
• Partners with creative and eCommerce teams to plan and align product storytelling, landing pages, collections, and promotional content that support campaign objectives and conversion goals.
• Supports seasonal campaigns and promotional initiatives by aligning brand messaging, storefront design, and promotional presentation across all consumer channels, partnering cross functionally with creative, eCommerce, product, and channel team to ensure consistent execution.
• Leads creative and brand preparation for product launches by collaborating with product and creative team on packaging design and compliance, brand presentation, and digital launch assets across DTC, retail and marketplace channels.
• Monitors and reports on campaign and channel performance metrics including CTR, ROAS, CPL, conversion rate, and revenue attribution, providing insights and recommendations for ongoing optimization.
• Partners with UX and web teams to improve digital experiences, ensuring campaigns and content deliver a seamless and engaging shopping journey across desktop and mobile devices.
• Monitors DTC marketing trends, consumer behavior, and competitive activity to identify opportunities for innovation and growth.
• Maintains and enforces brand guidelines across all consumer facing digital marketing assets and channels to ensure consistent brand representation and compliance.

Requirements

• Bachelor’s degree in Marketing, Business, or Communications, or a combination of education and relevant work experience.
• 2+ years of experience in marketing.
• Knowledge of digital marketing principles, forecasting, and ROI analysis within an eCommerce or retail environment, including how campaigns support product launches, merchandising, and revenue growth.
• Ability to plan, coordinate, and execute integrated digital campaigns across eCommerce, email, paid media, and social channels.
• Proficiency with digital marketing and automation platforms such as Google Ads, Meta Ads Manager, Klaviyo, Attentive or Salesforce Marketing Cloud, including collaboration with external agencies.
• Understanding of content planning, digital merchandising, and on-site promotional best practices that support campaign performance and conversion.
• Ability to analyze marketing and web performance data using tools such as Google Analytics and web testing or optimization platforms, and translate into actionable insights and recommendations
• Proficiency with Microsoft 365 applications (Excel, PowerPoint, Word, SharePoint), with working knowledge of creative tools such as Adobe Photoshop, Illustrator, and InDesign.
• Strong written and verbal communication skills with the ability to work effectively across creative, eCommerce, product, sales, and fulfillment teams.
• Demonstrated ability to analyze issues, manage priorities, support multiple projects, and exercise sound judgment in a fast-paced environment.
• Customer-focused mindset with strong work standards, initiative, adaptability, and personal accountability.

Benefits

• Amazing corporate culture - we walk the walk when it comes to our values!
• Beautiful 20 acre park like campus with creek and walking trails
• On site wellness center with personal training, fitness classes and massage
• FUN company events!
• Company donation matching and volunteer rewards
• Career development opportunities and profit sharing bonus