Ecommerce Marketing Manager

New York City, NY (On-site)

$60K/yr – $90K/yrMid Level2+ years expFull time

Posted 1 day ago

Job Summary

You will own ecommerce growth from on-site optimization and content to creator campaigns, leading A/B tests, landing pages, and SEO while turning data into actionable improvements.

  • Lead CRO programs and A/B testing to improve conversions
  • Manage Shopify content, SEO, and landing pages across campaigns
  • Collaborate on creator campaigns and content delivery to support growth

Job Description

Responsibilities

  • Maintain our Shopify content, including collections, product pages, new listings, and the website update calendar, so every launch and promotion goes live accurately and on time
  • Manage back-in-stock and pre-sell setups, and coordinate bug fixes with our developer
  • Lead conversion rate optimization: develop hypotheses, run A/B tests, and implement winning changes
  • Build landing pages tailored to specific traffic sources, channels, and audiences
  • Own on-page SEO, write SEO blog posts, and track how AI-driven search is changing discovery
  • Report on website and search KPIs, including conversion rate, average order value, traffic, and revenue, with clear insights and next steps
  • Review site performance, including recordings and heatmaps, and tie every change to a measurable result
  • Write creative briefs and run creator campaigns from outreach through content delivery and results
  • Support ad and email copy and community channels like Reddit as the team needs it

Requirements

  • Both an analytical and a creative mind: you can read a test result and then write the page that wins the next one
  • Bachelors degree in Marketing or similar background
  • 2 to 4 years of experience in ecommerce, SEO, content, or growth marketing
  • Hands-on experience with an SEO tool such as Ahrefs or Semrush
  • Experience running website optimizations and A/B tests
  • Ability to analyze and report on web analytics (GA4, Shopify Analytics) and turn the data into recommendations
  • Ability to write SEO blog posts that rank and read well
  • Hands-on Shopify experience, including product and collection setup and content management
  • Interest in the outdoors and the people who live it

Preferred

  • Basic HTML/CSS, enough to make small edits and work clearly with developers
  • Experience with testing and analytics tools such as Intelligems, heatmapping, or session recording
  • Experience with creator or influencer platforms such as Popfly or Grin
  • Experience in DTC, apparel, or the outdoor space
  • Experience with setting up, scheduling and reporting on email campaigns and flows in Klaviyo or Attentive
  • Experience with Reddit
  • Involvement in NYC-area outdoor community groups
  • Familiarity with Meta, Google Ads, Direct TV and Direct Mail

Benefits

  • Health insurance
  • 401(k)
  • 15 days paid vacation, plus major holidays
  • Ibex apparel
  • Travel opportunities
  • A real focus on growth and development
Ibex Outdoor Clothing logo

Ibex Outdoor Clothing

3.8 Glassdoor

Ibex Outdoor Clothing, LLC is an uncompromising company of wool enthusiasts. Our on-going success and growth emerges from our determined passion for building exceptional performance products from New Zealand Merino Wool and other natural fibers. We have a dedicated and talented team of people that are progressive, active and fun.

Founded in 1997
Nederland, Colorado, USA
41 employees (7 in marketing)
1% recommend to a friend

Salaries

Posted range

$60K/yr – $90K/yr

Taken straight from the job posting.

Ecommerce Marketing median pay in the United States

$99K/yr

Most pay falls between $75K and $131K. Based on 556 salaries.

See all Ibex Outdoor Clothing salaries

Marketing Team

Marketing Team Size
4 (10% of company)
Median Tenure
5.4 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
116.2K
Monthly Google Ads Budget
$18.2K
Traffic Source Mix
Search
41.8%
Direct
25.2%
Referral
2.7%
Social
12.1%
Paid
3.5%

Headcount Trend

Current headcount: ~41
Ibex Outdoor Clothing logo

Ecommerce Marketing Manager

Ibex Outdoor Clothing · New York City, NY · On-site