Responsibilities

• Manage day-to-day site merchandising across all six brands, collection sequencing, homepage content, PDP setup, promotional banners, search and filter logic, and product visibility.
• Drive commercial trading, identify revenue, net sales, margin, conversion, stock risks, and provide clear recommendations to the Sr. Ecommerce Manager on what to promote, hold, feature, or markdown.
• Monitor site performance daily, conversion rate, AOV, add-to-cart rate, checkout performance, and revenue, making active adjustments based on trading data, stock availability, and campaign priorities.
• Manage product and collection launches end to end, including PDP setup, pricing checks, collection placement, and go-live QA.
• Drive on-site conversion rate optimization, identify funnel drop-off points, build a prioritized test roadmap, and run structured A/B tests across pages, layouts, and promotional mechanics.
• Conduct regular site audits across all six brands, resolving out-of-stock products still live, incorrect pricing, broken links, outdated content, and customer journey issues.
• Maintain ecommerce platform hygiene across Shopify, Klaviyo, analytics tools, app ecosystem, QA processes, and product data accuracy.
• Manage the GTM calendar across all six brands, new season drops, sale events, markdown schedules, product launches, and key retail trading periods.
• Define promotional mechanics for each campaign, discount levels, threshold offers, bundles, GWP, and markdown structures with clear understanding of margin implications.
• Brief the Creative Specialist on campaign requirements and asset needs; liaise with the Digital Marketing Manager on paid timing and landing page alignment.

Requirements

• 4+ years of ecommerce experience in fashion/ apparel DTC with hands-on ownership of site merchandising, EDM, promotional execution, and GTM delivery.
• Strong Shopify fluency, collections, products, discounts, themes, apps, and reporting without relying on developer support.
• Proven Klaviyo and Attentive experience, automated flows, segmented campaigns, A/B testing, and measurable revenue and retention impact.
• Strong commercial judgment across revenue, margin, discounting, inventory, sell-through, conversion, and AOV.
• Analytically confident, GA4, Shopify Analytics, Klaviyo reporting, and dashboard management.
• Highly organized with strong communication skills and the ability to manage competing priorities across six brands simultaneously