Responsibilities

• Collaborate with the Sr. Manager of Ecommerce on site merchandising strategy to drive decreased bounce rate, increased conversion, and sell-thru rate against planning and ecomm's KPIs.
• Proactively merchandise the site to take advantage of activity from marketing, performance, and retention.
• Use data analytics to generate insights and identify growth opportunities related to collections, merchandising, assortment, user experience, site architecture, taxonomy, and critical path.
• Develop a testing roadmap, execute tests, and report results to leadership.
• Partner with the development agency to implement the UX/UI enhancement roadmap.
• Improve site technical performance and SEO/GEO optimization to increase KREWE's digital visibility.
• Regularly review and recommend improvements to critical path, partnering with digital marketing channel leaders to quantify tactics and provide recommendations.
• Provide daily, weekly, and monthly reporting on key site metrics and merchandising/product sell-thru performance, including insights, recommendations, and action items to inform digital marketing strategy.
• Closely monitor and report against sell-thru rate to inform channel strategies and remain in lockstep with planning to ensure KPIs are achieved.
• Develop Ecommerce benchmarks and reporting, communicating site performance to leadership.

Requirements

• Bachelor's degree in Business, Marketing, Computer Science, or a related field.
• 6-8 years of experience in ecommerce or digital marketing, ideally from a retail (D2C) brand environment; luxury fashion or fashion accessories experience preferred.
• Proficient in Shopify (Shopify Plus a plus), including product catalog management, optimizing product listings, creating promotions, and merchandising execution.
• Comfortable with Google Analytics, website analytics tools, A/B testing, and SEO best practices.
• Experience with website optimization for speed, UX, and mobile performance, and in-depth knowledge of UX/UI best practices.
• Strong analytical skills, with the ability to interpret sales data to identify trends, product performance, and customer behavior, and translate it into reports and recommendations for stakeholders.
• Experience managing front- and back-end development partners is a plus.
• Strong attention to detail, organizational skills, and ability to mobilize cross-functional teams and projects.
• Experience with Google Drive and Microsoft Office Suite; familiarity with Triple Whale is a plus.

Benefits

• Competitive wage
• Group health plans: health, vision and dental insurance
• Welfare benefits: life, ad&d, supplemental voluntary coverage
• FSA Plan & HSA Program
• 401(K) Investment Options
• Adoption Assistance, EAP, Commuter Benefits
• Paid Parental Leave
• Quarterly Cultural Spend
• Ongoing Training and Development, an Educational Allowance
• 10 paid holidays and Paid Time Off accrual