Responsibilities

• Execute day-to-day site merchandising and management to drive discoverability and conversion: PDPs, collection pages, homepage, navigation, content modules, and upsell/cross-sell placements across multiple customer segments.
• Own site accuracy: manage culinary team updates, ensure content reflects current assortment and promotions, and proactively flag discrepancies.
• Support new product launches and seasonal promotions in Shopify: PDP setup, bundling configuration, and module updates.
• Maintain brand, copy, and design standards across all on-site touchpoints, and ensure freshness and consistency.
• Partner with Customer Service, Digital Product, and Engineering to prioritize site enhancements and resolve issues quickly.
• Own on-site strategy and briefs for full-funnel site updates across launches, promotions, campaigns, and GTM initiatives.
• Ensure cross-channel alignment across Paid, Lifecycle, Brand, and Culinary so the site reflects what’s going out in the market.
• Partner with Marketing and Creative to brief ecommerce campaigns and on-site activations; coordinate handoffs clearly and proactively.
• Own weekly ecommerce recaps and regular business reviews, delivering insight-forward analysis that surfaces the “so what” and clear next steps, not just data pulls.
• Track and report on core KPIs (CVR, traffic, AOV, UPT, LTV, sell-through) with context and recommended actions.

Requirements

• 4+ years of ecommerce experience at a DTC consumer brand or agency, with strong hands-on site management and digital merchandising chops.
• Proficiency with Shopify - hands-on platform experience is required.
• You translate data into insight, not just reports. You know what the numbers mean, why they moved, and what to do about it.
• Exceptionally detail-oriented: you catch the off-brand module, the unverified claim, the PDP that wasn't updated before the campaign launched.
• Strong project management skills: comfortable juggling multiple workstreams in a fast-paced, deadline-driven environment.
• Collaborative by nature - you know how to work across Marketing, Creative, Product, and Engineering without losing momentum.

Preferred

• SEO agency management and/or CRO experience is a plus.